Like Facebook and MySpace, Bebo is a social networking website, designed to allow friends to communicate in various ways. According to Wikipedia it has developed into an online community where users can post pictures, write blogs and send messages to one another, and is similar in format to MySpace, Xanga, and Yahoo! 360.<\/p>\n
This new advertising agreement allows Yahoo to sell display ads to Bebo users in the United Kingdom and Ireland, reaching an estimated eleven million users.<\/p>\n
Yahoo has been lagging behind Google and Microsoft in this department, and as the first partnership of this nature it will provide Yahoo with various marketing opportunities.<\/p>\n
According to M&C “the two companies' combined audience consumes over eleven billion page views a month and represents seventy-five percent of the UK Internet user population.”<\/p>\n
M&C quotes Joanna Shields, president, international at Bebo as saying that “Bebo is the number one social network in the UK & Ireland and has become the online destination for the elusive thirteen to twenty-four year-old demographic. The partnership with Yahoo! enables us to focus on custom sponsorship campaigns and groundbreaking original productions with the knowledge that our display advertising is handled by a partner that guarantees the highest quality ad for each user interaction.”<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Yahoo is starting to sell display advertising on the social networking site Bebo in the UK and Ireland, something which may bring it closer to rivals Google and Microsoft.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1296","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/1296"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=1296"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/1296\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=1296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=1296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=1296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}