Cell C has seen a \u201cmassive increase\u201d in market share in South Africa, according to JSE-listed telco firm Blue Label Telecom.<\/p>\n
Blue Label is a distribution provider of SIM cards for the major operators in SA.<\/p>\n
In previous years, Blue Label Telecom reported figures breaking down\u00a0the South African mobile market \u2013 showing market share among the country\u2019s top mobile operators.<\/p>\n
However, following feedback from the networks, the group said it has stopped the reports.<\/p>\n
Joint CEO Brett Levy did give an overview of the local market, though, saying that \u201cthere has definitely been a massive increase in Cell C.\u201d<\/p>\n
He said Vodacom has maintained its share with strong products over the past 12 months. Vodacom is South Africa\u2019s biggest mobile operator by subscribers and market share.<\/p>\n
\u201cThe one struggling is MTN. They need to get back on the right track. I really don\u2019t think they are going anywhere,\u201d he said.<\/p>\n
At the end of 2014, Cell C\u2019s subscriber base was around 18 million, though more recent reports peg the group\u2019s numbers at over 20 million.<\/p>\n
In its report for the half-year to\u00a0the end of November 2014, Blue Label noted that MTN had lost as much as 2% of market share to Cell C.<\/p>\n
Read:\u00a0SA mobile subscribers: Vodacom vs MTN vs Cell C vs Telkom<\/a><\/strong><\/p>\n In the first quarter of 2015, MTN recorded losing 35,000 subscribers in South Africa (a loss of 0.1% to 28 million).<\/p>\n MTN recently appointed a new chief executive for its South African operation, having endured a slide in earnings in recent times.<\/p>\n \u201cMTN has lost direction, but you won\u2019t keep them down for long,\u201d said Levy.<\/p>\n Telkom interested in buying Cell C: CEO<\/a><\/strong><\/p>\nMore on Cell C<\/h3>\n