Google has announced two new products – Customer Match and Universal App Campaigns \u2013 which allow for more targeted advertising.<\/p>\n
\u201cGoogle can help you reach customers that you already have a relationship with in ways that are most relevant to their intent and context,\u201d the company said.<\/p>\n
Customer Match<\/strong> helps companies to reach their \u201chighest-value customers on Google Search, YouTube, and Gmail\u201d.<\/p>\n \u201cCustomer Match allows you to upload a list of email addresses, which can be matched to signed-in users on Google in a secure and privacy-safe way.”<\/p>\n \u201cFrom there, you can build campaigns and ads specifically designed to reach your audience. Users can control the ads they see, including Customer Match ads, by opting out of personalised ads.\u201d<\/p>\n Using Customer Match, you can also generate Similar Audiences to reach new customers on YouTube and Gmail who are likely to be interested in your products and services.<\/p>\n Google\u2019s new Universal App Campaigns<\/strong> will also soon be available to all developers and advertisers as a new AdWords campaign type.<\/p>\n This product helps businesses connect with app users across Google Search, Google Play, YouTube, and the Google Display Network.<\/p>\n \u201cUniversal App Campaigns can be used to promote your app with reach across the world\u2019s largest network and platforms,” said Google.<\/p>\n Top Google search trends in South Africa<\/a><\/strong><\/p>\n New Google Chromecast and Chromecast Audio<\/a><\/strong><\/p>\nMore on Google<\/h3>\n