{"id":141234,"date":"2015-10-08T08:15:10","date_gmt":"2015-10-08T06:15:10","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=141234"},"modified":"2015-10-08T08:53:47","modified_gmt":"2015-10-08T06:53:47","slug":"google-accelerated-mobile-pages-launched","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/141234-google-accelerated-mobile-pages-launched.html","title":{"rendered":"Google Accelerated Mobile Pages launched"},"content":{"rendered":"<p>Google has unveiled its <strong><a href=\"https:\/\/www.ampproject.org\/\" target=\"_blank\">Accelerated Mobile Pages (AMP) Project<\/a><\/strong>, which is an open source initiative aimed at creating\u00a0mobile-optimised content.<\/p>\n<p>The company said the Project is an initiative to \u201cimprove the mobile web and enhance the distribution ecosystem\u201d.<\/p>\n<p>\u201cIf content is fast, flexible, and beautiful, including compelling and effective ads &#8211; we can preserve the open web publishing model as well as the revenue streams so important to the sustainability of quality publishing,\u201d said Google.<\/p>\n<h3 class=\"my-4\">An architectural framework built for speed<\/h3>\n<p>AMP HTML is a new way to make web pages that are optimized to load instantly on users\u2019 mobile devices.<\/p>\n<p>\u201cIt is designed to support smart caching, predictable performance, and modern, beautiful mobile content.&#8221;<\/p>\n<p>Since AMP HTML is built on existing web technologies, and not a template based system, publishers continue to host their own content and integrate their advertising and business models.<\/p>\n<p>The company added that\u00a0performance issues are caused by the integration of multiple JavaScript libraries, tools, and embeds into a page.<\/p>\n<p>\u201cWith this in mind, we made the tough decision that AMP HTML documents would not include any author-written JavaScript, nor any third-party scripts.&#8221;<\/p>\n<h3 class=\"my-4\">More on Google<\/h3>\n<p><strong><a href=\"http:\/\/mybroadband.co.za\/news\/internet\/140456-top-google-search-trends-in-south-africa.html\">Top Google search trends in South Africa<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mybroadband.co.za\/news\/gadgets\/140304-new-google-chromecast-and-chromecast-audio.html\">New Google Chromecast and Chromecast Audio<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mybroadband.co.za\/news\/gadgets\/140290-google-unveils-pixel-c-android-tablet.html\">Google unveils Pixel C Android tablet<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has unveiled its Accelerated Mobile Pages Project &#8211; an initiative to improve the mobile web.<\/p>\n","protected":false},"author":23,"featured_media":137094,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[18],"tags":[33304,36,33306,167],"class_list":["post-141234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-accelerated-mobile-pages","tag-active","tag-amp","tag-google"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/141234"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=141234"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/141234\/revisions"}],"predecessor-version":[{"id":141240,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/141234\/revisions\/141240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/137094"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=141234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=141234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=141234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}