{"id":143244,"date":"2015-10-22T08:46:36","date_gmt":"2015-10-22T06:46:36","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=143244"},"modified":"2015-10-22T08:47:33","modified_gmt":"2015-10-22T06:47:33","slug":"lets-fight-ad-blockers-google-executive","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/143244-lets-fight-ad-blockers-google-executive.html","title":{"rendered":"Let&#8217;s fight ad-blockers: Google executive"},"content":{"rendered":"<p><a href=\"https:\/\/thestack.com\/world\/2015\/10\/21\/sridhar-ramaswamy-google-adblock-iab\/\" target=\"_blank\"><strong>Google executive Sridhar Ramaswamy has said<\/strong><\/a>\u00a0the online advertising industry should address problems like autoplay videos, excessive tracking, and complex and slow-loading content.<\/p>\n<p>Speaking at the Wall Street Journal\u2019s WSJD Live Conference, Ramaswamy said the industry needs to address the growth of ad-blocking tools.<\/p>\n<p>He said publishers and advertisers should respond within months, and welcomed guidelines suggested by the Interactive Advertising Bureau (IAB).<\/p>\n<p><a href=\"http:\/\/www.iab.com\/news\/lean\/\" target=\"_blank\"><strong>The IAB\u2019s Tech Lab recently launched<\/strong><\/a> the L.E.A.N. Ads programme, which promotes \u201cLight, Encrypted, Ad choice supported, Non-invasive ads\u201d.<\/p>\n<p>\u201cThese are principles that will help guide the next phases of advertising technical standards for the global digital advertising supply chain,\u201d said the IAB.<\/p>\n<h3 class=\"my-4\">More on ad-blockers<\/h3>\n<p><strong><a href=\"http:\/\/mybroadband.co.za\/news\/internet\/140516-adblock-plus-gets-special-independent-board.html\">AdBlock Plus gets special independent board<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mybroadband.co.za\/news\/internet\/118031-how-websites-pay-to-get-past-your-adblock.html\">How websites pay to get past your adblock<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mybroadband.co.za\/news\/business\/136522-the-death-of-online-advertising.html\">The death of online advertising<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google executive Sridhar Ramaswamy said advertisers should address the problems of online ads, including autoplay videos and excessive tracking.<\/p>\n","protected":false},"author":23,"featured_media":140538,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[18],"tags":[36,33502,167],"class_list":["post-143244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-active","tag-ad-blockers","tag-google"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/143244"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=143244"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/143244\/revisions"}],"predecessor-version":[{"id":143258,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/143244\/revisions\/143258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/140538"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=143244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=143244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=143244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}