{"id":143983,"date":"2015-10-29T11:00:08","date_gmt":"2015-10-29T09:00:08","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=143983"},"modified":"2015-10-29T15:03:24","modified_gmt":"2015-10-29T13:03:24","slug":"your-private-information-and-sas-mobile-operators","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/security\/143983-your-private-information-and-sas-mobile-operators.html","title":{"rendered":"Your private information and SA&#8217;s mobile operators"},"content":{"rendered":"<p><a href=\"http:\/\/adage.com\/article\/datadriven-marketing\/24-billion-data-business-telcos-discuss\/301058\/\" target=\"_blank\"><strong>An international media report recently revealed<\/strong><\/a> that marketers and agencies are testing \u201cnever-before-available data from cellphone carriers\u201d.<\/p>\n<p>The data which these companies get from cellular operators connects device location and other information with the telecom provider\u2019s real-world files on subscribers.<\/p>\n<p>According to the Advertising Age, many large IT players are involved in the project &#8211; including mobile carriers Verizon, Sprint, and Telefonica, and big IT companies SAP, IBM, and HP.<\/p>\n<p>Supplying data about their subscribers is seen as a potential new revenue stream for mobile operators, which have been struggling with growth.<\/p>\n<p>This raises the question as to whether South African mobile operators are selling user data, or are partnering with companies and sharing information about their subscribers.<\/p>\n<p>MyBroadband asked SA&#8217;s mobile operators whether they are sharing or selling data about their\u00a0subscribers. The results are detailed\u00a0below.<\/p>\n<div class=\"mybb_table\">\n<div class=\"table-responsive\"><table class=\"table\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"7\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\" colspan=\"2\" bgcolor=\"#000066\"><span style=\"color: #ffffff;\"><strong>Vodacom<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td>Do you sell data about your subscribers to any company, or for marketing or advertising purposes?<\/td>\n<td><span style=\"color: #008000;\">No<\/span><\/td>\n<\/tr>\n<tr>\n<td>Do you share data about your subscribers with any company, or for marketing or advertising purposes?<\/td>\n<td><span style=\"color: #ff0000;\">Sometimes*<\/span><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\"><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" colspan=\"2\" bgcolor=\"#000066\"><span style=\"color: #ffffff;\"><strong>MTN<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td>Do you share or sell data about your subscribers to any company?<\/td>\n<td><span style=\"color: #008000;\">No<\/span><\/td>\n<\/tr>\n<tr>\n<td>Do you share or sell data about your subscribers for marketing or advertising purposes?<\/td>\n<td><span style=\"color: #008000;\">No<\/span><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\"><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" colspan=\"2\" bgcolor=\"#000066\"><span style=\"color: #ffffff;\"><strong>Telkom<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td>Do you share or sell data about your subscribers to any company?<\/td>\n<td><span style=\"color: #008000;\">No<\/span><\/td>\n<\/tr>\n<tr>\n<td>Do you share or sell data about your subscribers for marketing or advertising purposes?<\/td>\n<td><span style=\"color: #008000;\">No<\/span><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\"><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" colspan=\"2\" bgcolor=\"#000066\"><span style=\"color: #ffffff;\"><strong>Cell C<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td>Do you sell data about your subscribers to any company, or for marketing or advertising purposes?<\/td>\n<td><span style=\"color: #008000;\">No<\/span><\/td>\n<\/tr>\n<tr>\n<td>Do you share data about your subscribers with any company, or for marketing or advertising purposes?<\/td>\n<td><span style=\"color: #ff0000;\">No answer<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n<p><span style=\"color: #ff0000;\"><em>*Vodacom explained that it only shares customer data for marketing purposes where they have specific permission from the customer for them to do so.<\/em><\/span><\/p>\n<h3 class=\"my-4\">More on mobile operators<\/h3>\n<p><strong><a href=\"http:\/\/mybroadband.co.za\/news\/cellular\/143927-cellular-operators-selling-subscribers-data-for-marketing-report.html\">Cellular operators selling subscribers\u2019 data for marketing: report<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>South African mobile operators comment on whether they sell and share subscribers&#8217; private information, including location-based data.<\/p>\n","protected":false},"author":23,"featured_media":129938,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[27],"tags":[355,35,2012,835,42,3042,7263,8941,109,2456,41],"class_list":["post-143983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security","tag-cell-c","tag-headline","tag-hp","tag-ibm","tag-mtn","tag-sap","tag-sprint","tag-telefonica","tag-telkom","tag-verizon","tag-vodacom"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/143983"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=143983"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/143983\/revisions"}],"predecessor-version":[{"id":143985,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/143983\/revisions\/143985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/129938"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=143983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=143983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=143983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}