Superlogos \u2014 an image-driven search engine that will be launched in November \u2014 will allow Internet users to browse for more than 70000 local and international brands. In the past, a company\u2019s or brand\u2019s online presence was only accessible through text searches. <\/p>\n
Superlogos director Tom Pearson-Adams said companies worldwide were spending millions on designing, marketing and advertising brands that often did not appear on any search engine.<\/p>\n
\u201cBrand image is massive worldwide, and something that people easily recognise. However, we have found that brands are not represented on the Internet,\u201d said Pearson-Adams.<\/p>\n
He added that the company had sourced the best brands within six broad categories to be listed on the site.<\/p>\n
These categories are: business and finance; entertainment; fashion; food and beverage; lifestyle; and technology. <\/p>\n
These are further broken down into 26 sub-categories. <\/p>\n
\u201cThere\u2019s nothing less than five-star on this site. We have done our legwork and chose to include the best in each category,\u201d said Pearson-Adams.<\/p>\n
\u201cFor example, if you are in SA and want to buy a watch, not only can you find all the most prestigious brands on one page but, when you click on your chosen logo, we direct you to that company\u2019s domestic website which shows you where you can find what you want.\u201d<\/p>\n
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Co-director and the brains behind the concept, Rob Sawyer, said the company is ready to be launched in the UK and Germany early next year.<\/p>\n
\u201cThis search engine is the first of its kind in the world. We have 77 countries on our database and hope to roll out the site worldwide within 18 months,\u201d said Sawyer.<\/p>\n
He said the local website will be country-specific and cater for the needs of South Africans as well as overseas visitors.<\/p>\n
\u201cWe have included various categories, including wine farms, game reserves, film production companies, fashion, hotels and vehicles \u2014 with the main focus on what the country has to offer. <\/p>\n
\u201cThis is also a useful tool for tourists. Within three clicks, the user will be transported from the home page to the brand via a picture image of the logo.\u201d<\/p>\n