The next generation television has a screen with a thickness of just three millimetres, which was made possible because the organic display is self-luminescent and does not require a backlight.<\/p>\n
Such screens, which sandwich a very thin layer of organic material between two plates, use less power and offer brighter images and wider viewing angles than liquid crystal display panels.<\/p>\n
The television, which is 25.1 centimetres (9.9 inches) wide and 14.1 centimetres (5.6 inches) tall, will have a price tag of 200,000 yen (1,740 dollars).<\/p>\n
"Going forward, Sony will progressively develop its OLED TV business" alongside its existing line of 'BRAVIA' televisions, a company statement said.<\/p>\n
Competition in flat-panel displays is heating up, with electronics manufacturers vying over several different types.<\/p>\n
Sony was initially left trailing by its rivals in the fast-growing flat-television market, but has since made a strong comeback.<\/p>\n
In August, Sony announced plans to introduce a new lineup of "BRAVIA" flat-screen televisions, including the largest on the market, in a bid to boost sales at its mainstay electronics business.<\/p>\n
Sony, which changed the way the world listens to music with the Walkman, has struggled in recent years against innovative new products like Apple's iPod and Nintendo's Wii.<\/p>\n
Its earnings were hit hard last year by recalls of faulty computer batteries and the huge cost of developing its PlayStation 3 game console.<\/p>\n
But it expects a strong recovery in earnings this year after a major overhaul including thousands of job cuts.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Sony said on Monday it plans the world’s first commercial launch of ultra-thin televisions using organic light emitting diode (OLED) technology in December, aiming to revive its reputation for innovation.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1484","post","type-post","status-publish","format-standard","hentry","category-hardware"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/1484"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=1484"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/1484\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=1484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=1484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=1484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}