{"id":149211,"date":"2015-12-13T15:00:35","date_gmt":"2015-12-13T13:00:35","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=149211"},"modified":"2015-12-13T10:27:49","modified_gmt":"2015-12-13T08:27:49","slug":"where-the-cloud-is-and-who-owns-it","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cloud-hosting\/149211-where-the-cloud-is-and-who-owns-it.html","title":{"rendered":"Where the cloud is, and who owns it"},"content":{"rendered":"<p>Why invest in purchasing, housing and maintaining a set of computers when you can outsource all that worry to someone else?<\/p>\n<p>This has been the oft-used marketing slogan of cloud computing. And it works. It is much easier to offload the data hassle and focus your resources (especially if they\u2019re limited) on your core operations.<\/p>\n<p>During their astounding growth in the middle of the last decade, technology companies such as Amazon and Google built huge infrastructures to power their ever-growing needs.<\/p>\n<p>It is <a href=\"http:\/\/www.enterprisetech.com\/2014\/11\/14\/rare-peek-massive-scale-aws\/\">estimated<\/a> that Amazon, for example, has more than 2m servers around the world, while Google is <a href=\"https:\/\/what-if.xkcd.com\/63\/\">estimated<\/a> to have 10 exabytes of data storage space. That\u2019s 10 million terabytes, or 10 billion gigabytes.<\/p>\n<p>Over time, they learned how to <a href=\"https:\/\/gigaom.com\/2011\/10\/12\/419-the-biggest-thing-amazon-got-right-the-platform\/\">manage<\/a> all their software and hardware assets in these infrastructures without significantly increasing costs.<\/p>\n<p>They also realised that these infrastructures could be leased out to external companies for them to use as and when they wish.<\/p>\n<p>This significantly lowers the amount of capital expenditure required by these businesses to build server set-ups and also allows them to scale this up and down as dictated by their needs.<\/p>\n<p>This was the birth of cloud computing, so called because computer specialists commonly use a cloud cartoon in <a href=\"http:\/\/www.techrepublic.com\/pictures\/network-diagrams-highly-rated-by-it-pros\/\">schematic diagrams<\/a> to refer to parts in the system that are opaque.<\/p>\n<p>But while we know that it works \u2013 the global cloud computing market is forecast to <a href=\"http:\/\/www.forbes.com\/sites\/louiscolumbus\/2015\/06\/20\/by-2018-62-of-crm-will-be-cloud-based-and-the-cloud-computing-market-will-reach-127-5b\/\">reach<\/a> $127 billion in the next two years \u2013 we are less sure exactly <em>how<\/em> it works.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-149213\" src=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2015\/12\/Data.jpg\" alt=\"Data\" width=\"630\" height=\"419\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2015\/12\/Data.jpg 668w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2015\/12\/Data-640x425.jpg 640w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2015\/12\/Data-250x166.jpg 250w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/p>\n<h3 class=\"my-4\">Data in the wind<\/h3>\n<p>For example, we know that cloud providers typically store your data in different locations for reliability, but we don\u2019t know where exactly or how many copies of it they keep.<\/p>\n<p>In fact, identifying the exact location of all your data in the cloud is a near impossible feat.<\/p>\n<p>Only a few cloud providers allow users to choose which countries their data is stored in, although more providers are slowly catering to such needs. We do know that the highest density of cloud servers are located in the United States and Ireland.<\/p>\n<p>This means that it is subject to various changing national and international laws. Data held in the EU, for example, is subject to the EU Data Protection Directive, to which companies transferring data in and out of the EU must conform.<\/p>\n<p>Until recently, the EU-US \u201csafe harbour\u201d agreement made this straightforward, but Edward Snowden\u2019s revelations regarding US surveillance led to it being <a href=\"http:\/\/curia.europa.eu\/jcms\/upload\/docs\/application\/pdf\/2015-10\/cp150117en.pdf\">invalidated<\/a> by the European Court of Justice.<\/p>\n<p>The matter of who actually owns your data is also quite complicated. The short answer is that you own the data you create, but the cloud service provider has ultimate control over it.<\/p>\n<p>This is reflected in many providers\u2019 terms of service which state that they can hold on to the data to comply with legal regulations. They can also pass on the data to government organisations if requested (for example, <a href=\"https:\/\/www.dropbox.com\/en_GB\/privacy\">DropBox<\/a>).<\/p>\n<p>On the upside, providers are <a href=\"http:\/\/ec.europa.eu\/justice\/data-protection\/\">responsible<\/a> for securing the data they hold on your behalf against misuse, especially if it relates to <a href=\"https:\/\/www.pcicomplianceguide.org\/pci-faqs-2\/\">credit card information<\/a> \u2013 although there have been a number of <a href=\"http:\/\/www.networkcomputing.com\/cloud-infrastructure\/top-10-cloud-fiascos\/d\/d-id\/1113022?image_number=4\">large-scale data breaches<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-149215\" src=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2015\/12\/Ethernet-cables.jpg\" alt=\"Ethernet cables\" width=\"630\" height=\"417\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2015\/12\/Ethernet-cables.jpg 668w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2015\/12\/Ethernet-cables-640x423.jpg 640w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2015\/12\/Ethernet-cables-250x166.jpg 250w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/p>\n<h3 class=\"my-4\">Whose data is it anyway?<\/h3>\n<p>Moreover, many service providers, such as <a href=\"https:\/\/www.facebook.com\/legal\/terms\">Facebook<\/a> and <a href=\"https:\/\/www.dropbox.com\/en_GB\/privacy\">DropBox<\/a>, say that there may be a delay before your data is deleted upon your request, but they do not specify how long this delay would be.<\/p>\n<p>A lot of this is likely to change, though. The European Commission is in the process of updating its <a href=\"https:\/\/ec.europa.eu\/digital-agenda\/en\/news\/opinion-article-29-data-protection-working-party-code-conduct-data-protection-cloud-service\">regulations<\/a> to provide more transparent control of personal data in the cloud.<\/p>\n<p>Expanding the cloud model beyond massive data centres and integrating it within the fabric of residential and business buildings can present great opportunities.<\/p>\n<p>Some refer to this as <a href=\"http:\/\/www.wsj.com\/articles\/SB10001424052702304908304579566662320279406\">fog<\/a> <a href=\"http:\/\/www.datacenterknowledge.com\/archives\/2013\/08\/23\/welcome-to-the-fog-a-new-type-of-distributed-computing\/\">computing<\/a>. Battery operated micro-clouds would also act as important hubs to post and relay information within and between communities that have been cut off due to natural disasters (floods and earthquakes, for example) and security crises (terrorist attacks and riots).<\/p>\n<p>But how big the cloud will become and how we will all navigate our way around it remains a murky topic.<\/p>\n<p><a href=\"http:\/\/theconversation.com\/profiles\/yehia-elkhatib-210238\">Yehia Elkhatib<\/a>, Lecturer in Distributed Computing, <em><a href=\"http:\/\/theconversation.com\/institutions\/lancaster-university\">Lancaster University<\/a><\/em><\/p>\n<p>This article was originally published on <a href=\"http:\/\/theconversation.com\">The Conversation<\/a>. Read the <a href=\"https:\/\/theconversation.com\/explainer-where-is-the-cloud-and-who-owns-it-51714\">original article<\/a>.<\/p>\n<h3 class=\"my-4\">More on the Internet<\/h3>\n<p><strong><a href=\"http:\/\/mybroadband.co.za\/news\/broadband\/148929-whatsapp-youtube-and-bittorrent-rule-the-internet-in-africa.html\">WhatsApp, YouTube, and BitTorrent rule the Internet in Africa<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mybroadband.co.za\/news\/internet\/149075-cricket-south-africa-facebook-page-hacked-see-what-was-posted.html\">Cricket South Africa Facebook page hacked \u2013 see what was posted<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why invest in purchasing, housing and maintaining a set of computers when you can outsource all that worry to someone else?<\/p>\n","protected":false},"author":340972,"featured_media":142408,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[25],"tags":[4214,35],"class_list":["post-149211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-hosting","tag-cloud","tag-headline"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/149211"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/340972"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=149211"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/149211\/revisions"}],"predecessor-version":[{"id":149217,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/149211\/revisions\/149217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/142408"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=149211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=149211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=149211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}