The Advertising Standards Authority of South Africa (ASA) has dismissed a complaint against Cell C\u2019s Unlimited WhatsApp bundle, which has a fair use limit of 1GB.<\/p>\n
A\u00a0consumer lodged a complaint with the ASA arguing that Cell C\u2019s Unlimited WhatsApp advertising is misleading, because the company is imposing a limit of 1GB on the service.<\/p>\n
Cell C said the fair use limit is needed to protect the service against abuse from businesses using the Unlimited WhatsApp offer to send out bulky, continuous WhatsApp messages.<\/p>\n
Cell C said its investigations showed that, on average, customers use approximately 300MB of data on WhatsApp a month.<\/p>\n
In recognition that this was merely an average, and that some customers may use more, Cell C elected to impose a limit of 1GB – more than three times the average use.<\/p>\n
Cell C said the likelihood of reaching this limit through ordinary use is\u00a0negligible, because it would require more than 333 thirty-second videos a month, or roughly 5,000 photographs a month.<\/p>\n
The ASA felt that Cell C\u2019s claim was reasonable, saying it does not believe that an average consumer would be misled by the advertising.<\/p>\n
The complaint against Cell C\u2019s Unlimited WhatsApp advertising was subsequently dismissed.<\/p>\n
WhatsApp ending BlackBerry and Nokia support<\/strong><\/a><\/p>\n