{"id":168657,"date":"2016-06-20T08:00:57","date_gmt":"2016-06-20T06:00:57","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=168657"},"modified":"2016-06-20T08:02:11","modified_gmt":"2016-06-20T06:02:11","slug":"whatsapp-calling-growth-flat","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/168657-whatsapp-calling-growth-flat.html","title":{"rendered":"WhatsApp calling growth flat"},"content":{"rendered":"<p><a href=\"http:\/\/mybroadband.co.za\/news\/smartphones\/123028-whatsapp-voice-calling-is-here-for-android.html\"><strong>WhatApp calling was launched in early 2015<\/strong><\/a>, and with millions of WhatsApp users in South Africa many people predicted it could hurt mobile voice revenues.<\/p>\n<p>This did not happen. According to Vodacom\u2019s latest figures, the company has seen little growth in WhatsApp calling on its network in recent months.<\/p>\n<p>Vodacom\u2019s annual results show its personalised \u201cJust 4 You\u201d offers, part of its wider pricing transformation strategy, assisted in improving voice revenue trends.<\/p>\n<p>The effective price per minute on Vodacom\u2019s network was also reduced by 16.9%, which made traditional mobile voice more attractive.<\/p>\n<p>\u201cGiven that WhatsApp calling has seen little growth on our network in recent times, it follows it has had little impact on traditional voice revenue,\u201d said Vodacom.<\/p>\n<h3 class=\"my-4\">More on WhatsApp<\/h3>\n<p><a href=\"http:\/\/mybroadband.co.za\/news\/cellular\/152759-cell-c-launches-free-whatsapp-calling.html\"><strong>Cell C launches free WhatsApp calling<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/mybroadband.co.za\/news\/smartphones\/122634-prices-compared-whatsapp-calling-vs-mobile-voice.html\"><strong>Prices compared \u2013 WhatsApp calling vs mobile voice<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There has been little growth in WhatsApp calling on Vodacom\u2019s network in recent months.<\/p>\n","protected":false},"author":23,"featured_media":168223,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[35,41,2594],"class_list":["post-168657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cellular","tag-headline","tag-vodacom","tag-whatsapp"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/168657"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=168657"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/168657\/revisions"}],"predecessor-version":[{"id":168863,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/168657\/revisions\/168863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/168223"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=168657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=168657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=168657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}