{"id":1703,"date":"2007-10-22T07:25:00","date_gmt":"2007-10-22T05:25:00","guid":{"rendered":""},"modified":"2007-10-22T07:25:00","modified_gmt":"2007-10-22T05:25:00","slug":"not-so-fast-virgin-mobile","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/1703-not-so-fast-virgin-mobile.html","title":{"rendered":"Not so fast, Virgin Mobile"},"content":{"rendered":"<p>Mr Steven Brimelow lodged a complaint with the Advertising Standards Authority of South Africa (ASA) regarding misleading wording on Virgin Mobile&rsquo;s Access packs.<\/p>\n<p>According to Mr Brimelow the wording on the packaging is misleading as it &lsquo;creates the impression that the SIM card would be activated immediately to enable him to make calls. In reality it takes between 2 to 24 hours to activate the card.&rsquo;<\/p>\n<p>The Virgin Mobile packaging states:<\/p>\n<ul>\n<li>&ldquo;Switch on your phone and enter your 4 digit PIN code which you will find together with your SIM card in the FYI User Guide.&rdquo;<\/li>\n<li>&ldquo;Dial 121 and set up your own personal voicemail box. Do it QUICK! Before the calls start flying in.&rdquo;<\/li>\n<li>&ldquo;Start calling your friends to gloat&rdquo;.<\/li>\n<\/ul>\n<p>Attorneys Adams &amp; Adams, on behalf of Virgin Mobile, argued that the wording is not misleading as most phone users are aware that SIM card activation takes between 2-24 hours to initialise.<\/p>\n<p>The ASA said that the messages &ldquo;Dial 121 and set up your own personal voicemail box. Do it QUICK! Before the calls start flying in.&rdquo; and &ldquo;Start calling your friends to gloat&rdquo; create an expectation that once a person has followed all the instructions the SIM card will be activated for calls.<\/p>\n<p>The authority found in favour of Mr Brimelow and ordered Virgin Mobile to withdraw the packaging with immediate effect and further said that the packaging may not be used again in its current format.<\/p>\n<p><a href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php?t=91281\">Comments<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Virgin Mobile has been on the receiving end of an ASA complaint regarding the wording used on its Access Packs.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1703","post","type-post","status-publish","format-standard","hentry","category-cellular"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/1703"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=1703"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/1703\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=1703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=1703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=1703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}