{"id":172976,"date":"2016-07-22T08:59:35","date_gmt":"2016-07-22T06:59:35","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=172976"},"modified":"2016-07-22T09:00:50","modified_gmt":"2016-07-22T07:00:50","slug":"spotify-using-your-data-to-sell-advertising","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/172976-spotify-using-your-data-to-sell-advertising.html","title":{"rendered":"Spotify using your data to sell advertising"},"content":{"rendered":"<p><a href=\"https:\/\/brandsnews.spotify.com\/int\/2016\/07\/20\/spotify-launches-programmatic-audio-globally\/\" target=\"_blank\"><strong>Spotify has enabled<\/strong><\/a> programmatic buying across its audio ads globally through partnerships with three platforms &#8211; AppNexus, Rubicon Project, and The Trade Desk.<\/p>\n<p>The new service gives advertising buyers access to over 70 million music fans on Spotify Free.<\/p>\n<p>\u201cHere\u2019s the deal: we\u2019ve launched Private Marketplaces for our best in-class audio advertising platform on mobile, allowing access for 15 and 30-second audio spots,\u201d said Spotify.<\/p>\n<p>\u201cThis makes Spotify the first publisher to enable Deal ID\/PMP access across audio inventory in a true, real-time bidding environment.\u201d<\/p>\n<p>Buyers will also have the opportunity to access Spotify\u2019s authenticated first-party demographic data and unique playlist data.<\/p>\n<p>\u201cThis is available globally across Spotify\u2019s 59 markets. Buyers can target audiences by age, gender, genres, and playlists \u2013 all in real time.&#8221;<\/p>\n<h3 class=\"my-4\">More on Spotify<\/h3>\n<p><a href=\"http:\/\/mybroadband.co.za\/news\/internet\/152981-spotify-ready-to-launch-video-content.html\"><strong>Spotify ready to launch video content<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/mybroadband.co.za\/news\/internet\/114393-uber-spotify-tie-up-set-for-launch.html\"><strong>Uber-Spotify tie-up set for launch<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify\u2019s Private Marketplaces offers advertisers access to its first-party demographic and unique playlist data.<\/p>\n","protected":false},"author":23,"featured_media":93513,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[18],"tags":[36,7927],"class_list":["post-172976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-active","tag-spotify"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/172976"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=172976"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/172976\/revisions"}],"predecessor-version":[{"id":172988,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/172976\/revisions\/172988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/93513"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=172976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=172976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=172976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}