{"id":182,"date":"2007-06-06T17:13:10","date_gmt":"2007-06-06T15:13:10","guid":{"rendered":""},"modified":"2012-11-14T17:46:30","modified_gmt":"2012-11-14T15:46:30","slug":"microsoft-faces-vista-trademark-challenge","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/software\/182-microsoft-faces-vista-trademark-challenge.html","title":{"rendered":"Microsoft faces Vista trademark challenge"},"content":{"rendered":"<p><span style=\"color: #333333; font-family: Verdana; font-size: small;\"><span style=\"font-size: small;\">&#8220;A writ has been served in both France and the United States,&#8221; Philippe Gildas, a former presenter on French cable telvision channel Canal+, told AFP. <\/span><\/span><\/p>\n<p><span style=\"color: #333333; font-family: Verdana; font-size: small;\"><span style=\"font-size: small;\">Gildas accuses Microsoft of violating his intellectual property rights after he registered the trademark &#8220;Tele Vista&#8221; for use worldwide in March 2003. <\/span><\/span><\/p>\n<p><span style=\"color: #333333; font-family: Verdana; font-size: small;\"><span style=\"font-size: small;\">The name is to be used for a new satellite and cable television channel that Gildas is to launch in the next few weeks in France. <\/span><\/span><\/p>\n<p><span style=\"color: #333333; font-family: Verdana; font-size: small;\"><span style=\"font-size: small;\">Microsoft launched its new &#8220;Vista&#8221; operating system in January this year amid much glitz and fanfare. <\/span><\/span><\/p>\n<p><span style=\"color: #333333; font-family: Verdana; font-size: small;\"><span style=\"font-size: small;\">The new operating system cost about 6.0 billion dollars to develop and was the first new Microsoft operating system since Windows XP in 2001. <\/span><\/span><\/p>\n<p><span style=\"color: #333333; font-family: Verdana; font-size: small;\"><span style=\"font-size: small;\">According to US advertising industry magazine Ad Age, the global branding campaign for Vista cost Microsoft about 500 million dollars. <\/span><\/span><\/p>\n<p><span style=\"color: #333333; font-family: Verdana; font-size: small;\"><span style=\"font-size: small;\">The online register of the French trademark office, the National Institute of Intellectual Property (INPI), shows that Microsoft filed the trademark &#8220;Vista&#8221; in July 2005, two years after Gildas registered &#8220;Tele Vista.&#8221; <\/span><\/span><\/p>\n<p><span style=\"color: #333333; font-family: Verdana; font-size: small;\"><span style=\"font-size: small;\">Microsoft was not immediately available for comment. <\/span><\/span><\/p>\n<p><span style=\"color: #333333; font-family: Verdana; font-size: small;\"><span style=\"font-size: small;\">Gildas declined to give further details of his action on the advice of his lawyers, but said the legal process would be long. <\/span><\/span><\/p>\n<p><span style=\"color: #333333; font-family: Verdana; font-size: small;\"><a href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php?t=77355\">Comments<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A French television executive said on Tuesday he had taken legal action against Microsoft for breaching his right to the trademark &#8220;Vista,&#8221; which the US software giant uses for its new operating system.<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-182","post","type-post","status-publish","format-standard","hentry","category-software"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/182"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=182"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/182\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}