{"id":18403,"date":"2011-02-11T10:27:00","date_gmt":"2011-02-11T08:27:00","guid":{"rendered":""},"modified":"2011-02-11T10:27:00","modified_gmt":"2011-02-11T08:27:00","slug":"nokia-adopts-windows-phone-7","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/18403-nokia-adopts-windows-phone-7.html","title":{"rendered":"Nokia adopts Windows Phone 7"},"content":{"rendered":"

Microsoft and Nokia announced in London today plans for a “broad strategic partnership that combines the respective strengths of [their] companies and builds a new global mobile ecosystem.”<\/p>\n

Nokia said that specific details of the deal are being worked out, but provided a summary of what they say they are working towards on the official Nokia blog<\/a> in the form of an open letter from Stephen Elop and Steve Ballmer.<\/p>\n

The summary is reproduced verbatim for the sake of accuracy.<\/p>\n

    \n
  1. Nokia will adopt Windows Phone as its primary smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.<\/li>\n
  2. Nokia will help drive and define the future of Windows Phone. Nokia will contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.<\/li>\n
  3. Nokia and Microsoft will closely collaborate on development, joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.<\/li>\n
  4. Bing will power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter will provide search advertising services on Nokia’s line of devices and services.<\/li>\n
  5. Nokia Maps will be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience.<\/li>\n
  6. Nokia’s extensive operator billing agreements will make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.<\/li>\n
  7. Microsoft development tools will be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.<\/li>\n
  8. Microsoft will continue to invest in the development of Windows Phone and cloud services so customers can do more with their phone, across their work and personal lives.<\/li>\n
  9. Nokia’s content and application store will be integrated with Microsoft Marketplace for a more compelling consumer experience.<\/li>\n<\/ol>\n

    Elop, CEO of Nokia, and Ballmer, CEO of Microsoft write that mobile ecosystems are the new battlefield rather than mobile devices.<\/p>\n

    “There are other mobile ecosystems. We will disrupt them,” they wrote. “There will be challenges. We will overcome them. Success requires speed. We will be swift.”<\/p>\n

    Nokia adopts Windows Phone 7<\/a> <\/strong><< Comments and views<\/p>\n","protected":false},"excerpt":{"rendered":"

    Microsoft and Nokia announced plans for a \u201cbroad strategic partnership\u201d<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-18403","post","type-post","status-publish","format-standard","hentry","category-cellular"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/18403"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=18403"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/18403\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=18403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=18403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=18403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}