Telkom CEO Sipho Maseko has said that voice is essentially dead and the company will focus on bringing data-led value propositions to the market.<\/p>\n
Telkom\u2019s data-focussed FreeMe mobile products are popular among consumers and helped the company to significantly grow its number of mobile subscribers<\/strong><\/a> over the past year.<\/p>\n Speaking to BusinessDay TV, Maseko said the plan behind the FreeMe products was to integrate voice, data, and other value-added services.<\/p>\n \u201cFreeMe enabled us to get into the smartphone market with the right value proposition,\u201d said Maseko.<\/p>\n The Telkom CEO said \u201cvoice in essence now is dead\u201d.<\/p>\n \u201cCustomers use voice a lot less and even when they do use voice, they use WhatsApp calling or voice-over-LTE\/VoIP,\u201d he said.<\/p>\n Maseko said people are avoiding using traditional circuit-switched voice services and prefer over-the-top platforms like WhatsApp and Skype.<\/p>\n He said data is now the focus area for Telkom.<\/p>\n \u201cFor us it is not about FreeMe. It is about evolving a muscle which will ensure that data-led propositions is what we bring into the market.”<\/p>\n Maseko said this strategy is helping Telkom to compete against Vodacom and MTN.<\/p>\n Telkom CEO Sipho Maseko said that voice is essentially dead and the company will focus on bringing data-led value propositions to the market.<\/p>\n","protected":false},"author":23,"featured_media":137580,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[14],"tags":[35,279,109],"class_list":["post-190406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cellular","tag-headline","tag-sipho-maseko","tag-telkom"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/190406"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=190406"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/190406\/revisions"}],"predecessor-version":[{"id":190454,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/190406\/revisions\/190454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/137580"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=190406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=190406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=190406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Now read:\u00a0Big increase in Telkom Mobile subscribers<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"