{"id":19441,"date":"2011-03-31T19:16:00","date_gmt":"2011-03-31T17:16:00","guid":{"rendered":""},"modified":"2011-03-31T19:16:00","modified_gmt":"2011-03-31T17:16:00","slug":"microsoft-declares-war-on-google","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/business\/19441-microsoft-declares-war-on-google.html","title":{"rendered":"Microsoft declares war on Google"},"content":{"rendered":"<p class=\"BodyP\">It is the first time Microsoft, which has itself been  hit with multi-million-dollar anti-trust fines by Brussels, has gone  public with submissions to European Union inspectors probing the online  search giant.<\/p>\n<p class=\"BodyP\">&#8220;Microsoft is filing a formal complaint with the  European Commission as part of the Commission&rsquo;s ongoing investigation  into whether Google has violated European competition law,&#8221; read an  online posting from Brad Smith, senior vice president and general  counsel, Microsoft Corporation.<\/p>\n<p class=\"BodyP\">The move adds momentum to the probe against Google  launched by EU regulators in November on accusations it has rigged the  search market for consumers.<\/p>\n<p class=\"BodyP\">EU competition watchdogs are investigating whether  Google is guilty of &#8220;unfavourable treatment&#8221; of rival search services  providers and whether the company&#8217;s own services &#8212; including YouTube  video, book-scanning or telephony &#8212; are getting &#8220;preferential  placement&#8221; in consumer searches.<\/p>\n<p class=\"BodyP\">The Commission has &#8220;taken note&#8221; of the complaint and  will ask Google for a response, said Amelia Torres, spokeswoman for EU  competition commissioner Joaquin Almunia.<\/p>\n<p class=\"BodyP\">Asked to comment, Google said the action was hardly  surprising given a Microsoft subsidiary was one of the original  complainants in the probe.<\/p>\n<p class=\"BodyP\">&#8220;For our part, we continue to discuss the case with the  European Commission and we&#8217;re happy to explain to anyone how our  business works,&#8221; Google spokesman Al Verney said.<\/p>\n<p class=\"BodyP\">The November inquiry launched by the Commission, the  European Union&#8217;s anti-trust regulator, into Google&#8217;s pre-eminent  position in search services and online advertising followed several  complaints, including one from internet portal Ciao, purchased by  Microsoft in 2008.<\/p>\n<p class=\"BodyP\">&#8220;We should be among the first to compliment Google for  its genuine innovations,&#8221; said Microsoft&#8217;s Smith. &#8220;But we&#8217;re concerned  by a broadening pattern of conduct aimed at stopping anyone else from  creating a competitive alternative.&#8221;<\/p>\n<p class=\"BodyP\">Google refused to divulge its share of the search  services market but the Commission reckons it has clinched 95 percent in  Europe.<\/p>\n<p class=\"BodyP\">In the United States, Microsoft says it serves around  25 percent of search needs either directly through its Bing search  engine or its partnership with Yahoo!.<\/p>\n<p class=\"BodyP\">Citing court action against Google practices in the United States, Smith said the situation &#8220;is worse in Europe.&#8221;<\/p>\n<p class=\"BodyP\">Google was increasingly &#8220;walling off access to content  and data that competitors need to provide search results to consumers  and attract advertisers,&#8221; he charged.<\/p>\n<p class=\"BodyP\">&#8220;Having spent more than a decade wearing the shoe on  the other foot with the European Commission, the filing of a formal  anti-trust complaint is not something we take lightly,&#8221; he stressed.<\/p>\n<p class=\"BodyP\">He cited by way of example &#8220;technical measures&#8221; put in  place on YouTube after its 2006 acquisition by Google to restrict  competing search engines from proper access.<\/p>\n<p class=\"BodyP\">&#8220;Without proper access to YouTube, Bing and other  search engines cannot stand with Google on an equal footing in returning  search results with links to YouTube videos and that, of course, drives  more users away from competitors and to Google,&#8221; he said.<\/p>\n<p class=\"BodyP\"><a href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/323405-Microsoft-declares-war-on-Internet-king-Google\"><strong>Microsoft versus Google<\/strong><\/a> &lt;&lt; Comments and views<\/p>\n","protected":false},"excerpt":{"rendered":"<p>US computer giant Microsoft declared war on Internet king Google Thursday when it joined an anti-trust complaint in Europe that could result in billions of dollars in fines.<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-19441","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/19441"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=19441"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/19441\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=19441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=19441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=19441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}