{"id":19527,"date":"2011-04-05T22:27:00","date_gmt":"2011-04-05T20:27:00","guid":{"rendered":""},"modified":"2011-04-05T22:27:00","modified_gmt":"2011-04-05T20:27:00","slug":"stay-out-of-the-red-warns-cell-c","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/19527-stay-out-of-the-red-warns-cell-c.html","title":{"rendered":"\u201cStay out of the Red\u201d warns Cell C"},"content":{"rendered":"

Vodacom unveiled its new red branding last week which CEO Pieter Uys said is merely the tip of the iceberg. <\/p>\n

“This isn’t a once-off change, it’s a journey and I’m confident that as the weeks and months unfold, you’ll find the changes run much deeper than simply turning from blue to red,” said Uys.<\/p>\n

Vodacom is investing heavily in its new Vodafone centric brand, adapting the slogan ‘Power to You” and spending millions in advertising to introduce its new image to consumers.<\/p>\n

Vodacom is also using payoff lines like “Red is switched on”, “Red is more”, “Red is faster” and “Discover possibilities with red”, but Cell has a bit of a different view on the colour red.<\/p>\n

On Monday Cell C CEO Lars Reichelt<\/a> also joked on Twitter that “I’d rather be in the black than in the red… since Friday that feeling is particularly strong ;-)”. <\/p>\n

The company is also running an advertising campaign on Google poking fun at Vodacom’s new red branding.<\/p>\n

In one of its Google text adverts Cell C informs readers that “Red means Stop”, and urges them to “Rather keep browsing with Cell C at only R299pm for 5GB a month”.<\/p>\n

\"Vodacom<\/p>\n

In another ad Cell C warns users to “Stay out of the Red – With Cell C’s affordable data deals at only R149pm for 2GB a month”.<\/p>\n

\"Vodacom<\/p>\n

Yet another advertisement titled “Are you seeing Red” advises consumers to “Get Cell C’s super fast internet for only R149pm for 2GB a month”.<\/p>\n

\"Cell<\/p>\n

It is interesting to note that Cell C’s ‘red’ search advertising is running alongside Vodacom’s own advertisements punting their new brand.<\/p>\n

To view these Cell C advertisements, simply search for ‘Vodacom Red’ in Google.<\/p>\n

Cell C ‘Red’ ad campaign<\/strong><\/a> << Cool idea? Give your views…<\/p>\n","protected":false},"excerpt":{"rendered":"

Cell C takes aim at Vodacom\u2019s new red branding in its latest Google Adwords campaign, advising consumers to rather \u2018keep browsing with Cell C\u2019<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-19527","post","type-post","status-publish","format-standard","hentry","category-cellular"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/19527"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=19527"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/19527\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=19527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=19527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=19527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}