{"id":203112,"date":"2017-03-16T17:35:19","date_gmt":"2017-03-16T15:35:19","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=203112"},"modified":"2017-03-16T17:36:25","modified_gmt":"2017-03-16T15:36:25","slug":"qualcomm-chips-will-no-longer-be-called-processors","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/hardware\/203112-qualcomm-chips-will-no-longer-be-called-processors.html","title":{"rendered":"Qualcomm chips will no longer be called &#8220;processors&#8221;"},"content":{"rendered":"<p>Qualcomm said it will no longer refer to its Snapdragon chips which power mobile devices as &#8220;processors&#8221;.<\/p>\n<p>It will use the branding &#8220;Qualcomm Snapdragon Mobile Platform&#8221; to emphasise that its offerings go beyond a single chip.<\/p>\n<p>&#8220;While the single processor form factor is truly a system-on-a-chip (SoC), housing custom technology like an integrated modem, CPU, GPU, and DSP, there is a lot more going on outside of the chip,&#8221; said Qualcomm.<\/p>\n<p>&#8220;Technologies from the RF Front End to Qualcomm Quick Charge, the Qualcomm Aqstic audio DAC, Wi-Fi, touch controllers, and fingerprint technology, are all engineered to work together with the SoC to deliver a superior experience.&#8221;<\/p>\n<p>Qualcomm also said only its premium mobile platforms will keep the Snapdragon brand.<\/p>\n<p>Processors in its 200 tier will fall under the new Qualcomm Mobile name to\u00a0help differentiate entry-level platforms from Snapdragon products.<\/p>\n<p>&#8220;The shift isn\u2019t seismic, but we believe it is a step&#8230; that will help us better demonstrate the overall value of a chip.&#8221;<\/p>\n<h3 class=\"my-4\">Now read:\u00a0<a href=\"http:\/\/mybroadband.co.za\/news\/cellular\/199694-qualcomm-unveils-lte-chip-that-promises-download-speeds-as-fast-as-fibre.html\">Qualcomm unveils LTE chip that promises download speeds as fast as fibre<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Qualcomm said it will no longer refer to its Snapdragon chips which power mobile devices as &#8220;processors&#8221;.<\/p>\n","protected":false},"author":23,"featured_media":193036,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[15],"tags":[3524,41996,41992,41994],"class_list":["post-203112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hardware","tag-qualcomm","tag-qualcomm-mobile-platform","tag-qualcomm-snapdragon","tag-qualcomm-snapdragon-mobile-platform"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/203112"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=203112"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/203112\/revisions"}],"predecessor-version":[{"id":203120,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/203112\/revisions\/203120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/193036"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=203112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=203112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=203112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}