{"id":203258,"date":"2017-03-18T08:10:21","date_gmt":"2017-03-18T06:10:21","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=203258"},"modified":"2017-03-18T08:15:24","modified_gmt":"2017-03-18T06:15:24","slug":"youtube-is-killing-video-annotations","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/203258-youtube-is-killing-video-annotations.html","title":{"rendered":"YouTube is killing video annotations"},"content":{"rendered":"<p>YouTube <strong><a href=\"https:\/\/youtube-creators.googleblog.com\/2017\/03\/keep-fans-engaged-with-cards-end.html\" target=\"_blank\">announced<\/a>\u00a0<\/strong>it is dropping video annotations and replacing them with a more mobile-friendly feature.<\/p>\n<p>YouTube will replace annotations with Cards and End Screens, which cater to the growing number\u00a0of users who view YouTube videos on mobile devices.<\/p>\n<p>The Annotations Editor will be discontinued from 2 May 2017, after which users will be unable to add annotations to their videos.<\/p>\n<p>Annotations do not work on mobile, unlike YouTube&#8217;s Cards and End Screens &#8211; which work on desktop and mobile browsers, and have improved functionality.<\/p>\n<p>YouTube said the use of annotations has decreased by over 70% since the introduction of Cards and End Screens, and the new platform generates seven-times more clicks across YouTube.<\/p>\n<p>Annotations have become less effective among YouTube viewers, with average users closing 12 annotations before clicking on one.<\/p>\n<h3 class=\"my-4\">Now read:\u00a0<a href=\"https:\/\/mybroadband.co.za\/news\/internet\/202512-youtube-uptime-an-app-for-watching-videos-with-friends.html\" rel=\"bookmark\">YouTube Uptime \u2013 an app for watching videos with friends<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>YouTube announced it is dropping video annotations and replacing them with a more mobile-friendly feature.<\/p>\n","protected":false},"author":23,"featured_media":107116,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[18],"tags":[42016,2150],"class_list":["post-203258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-annotations","tag-youtube"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/203258"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=203258"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/203258\/revisions"}],"predecessor-version":[{"id":203266,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/203258\/revisions\/203266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/107116"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=203258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=203258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=203258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}