Google is developing an ad-blocking feature for its Chrome browser, which will block \u201cbad advertisements\u201d as defined by the Coalition for Better Ads.<\/p>\n
The Wall Street Journal<\/strong><\/a>\u00a0reported that the ad-blocking feature may be switched on by default.<\/p>\n It said the feature may be announced within weeks. However, the company may decide not to move ahead with it.<\/p>\n With the growth in popularity of ad-blocking, this can be seen as a defensive move by Google to ensure it gains control over the ad-blocking ecosystem.<\/p>\n The Coalition for Better Ads uses consumer insights and industry expertise to develop global standards for online advertising.<\/p>\n The Coalition for Better Ads asked 25,000 consumers to rank 104 ad experiences so it could identify the most irritating ads which made them install ad blockers.<\/p>\n The results show six desktop and 12 mobile ad experiences which\u00a0fall beneath the threshold of acceptable experiences.<\/p>\n For desktop they are: pop-up ads, autoplay video ads with sound, prestitial ads with countdown, and large sticky ads.<\/p>\n For mobile, the offending formats included\u00a0pop-up ads, prestitial ads, and ads with density greater than 30%.<\/p>\n Google is developing an ad-blocking feature for its Chrome browser, which will block \u201cbad advertisements\u201d.<\/p>\n","protected":false},"author":23,"featured_media":148427,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[1567,42094,167],"class_list":["post-207602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software","tag-chrome","tag-coalition-for-better-ads","tag-google"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/207602"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=207602"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/207602\/revisions"}],"predecessor-version":[{"id":207624,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/207602\/revisions\/207624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/148427"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=207602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=207602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=207602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The Coalition for Better Ads<\/h3>\n
Now read:\u00a0Google Chrome fixes page jumps<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"