VoiceLabs has developed an ad format which it believes consumers will understand and accept on voice assistant platforms.<\/p>\n
The new ad format – Sponsored Messages<\/strong><\/a> – enables brands to reach consumers in their homes.<\/p>\n VoiceLabs said the sponsored messages will also help Alexa developers to invest in their applications.<\/p>\n Sponsored messages have been in the testing phase for the past few months, with positive consumer feedback and brand engagement lift, said the company.<\/p>\n \u201cThis is the first interactive audio advertising solution, where the consumer can ask for more information, add products to their Amazon cart, and give feedback to the advertiser,\u201d said VoiceLabs.<\/p>\n VoiceLabs has developed an ad format which it believes consumers will understand and accept on voice assistant platforms.<\/p>\n","protected":false},"author":23,"featured_media":210532,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[18],"tags":[7431,723],"class_list":["post-210530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-alexa","tag-amazon"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/210530"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=210530"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/210530\/revisions"}],"predecessor-version":[{"id":210540,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/210530\/revisions\/210540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/210532"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=210530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=210530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=210530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Now read:\u00a0Amazon launches free voice calls and messaging through Alexa<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"