{"id":210698,"date":"2017-05-15T11:03:30","date_gmt":"2017-05-15T09:03:30","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=210698"},"modified":"2017-05-15T11:03:30","modified_gmt":"2017-05-15T09:03:30","slug":"vodacoms-effective-voice-and-data-prices-down","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/210698-vodacoms-effective-voice-and-data-prices-down.html","title":{"rendered":"Vodacom\u2019s effective voice and data prices down"},"content":{"rendered":"<p>Vodacom has reduced its effective price for voice and data through its strategy to encourage subscribers to use voice and data bundles.<\/p>\n<p>\u201cOur bundle strategy continues to progress well and we sold a total of 1.5 billion bundles,\u201d said Vodacom in its financial results for the year ended 31 March 2017.<\/p>\n<p>Over the past year, Vodacom sold over 1 billion voice bundles, which enabled the company to reduce its effective price per minute by 14.3%.<\/p>\n<p>Vodacom data bundle sales grew by 44.8% to 495 million, resulting in a reduction in the effective price per MB by 16.0%.<\/p>\n<p>\u201cOur focus in the year ahead will be to transform data pricing to the benefit of customers, by reducing customer exposure to higher out-of-bundle rates,\u201d said Vodacom.<\/p>\n<p>The growth in bundle sales were partly due to the use of the\u00a0MyVodacom app.<\/p>\n<p>The app enables a number of self-help features and balance information, with an interface to buy voice and data bundles.<\/p>\n<h3 class=\"my-4\">Now read:\u00a0<a href=\"https:\/\/mybroadband.co.za\/news\/cellular\/210674-vodacom-bringing-in-r20-billion-a-year-in-south-africa-from-data.html\">Vodacom bringing in R20 billion a year in South Africa from data<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Vodacom has reduced its effective price for voice and data through its bundle strategy.<\/p>\n","protected":false},"author":23,"featured_media":143697,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[14],"tags":[43164,38954,41,17272],"class_list":["post-210698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cellular","tag-bundles","tag-data-prices","tag-vodacom","tag-voice-prices"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/210698"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=210698"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/210698\/revisions"}],"predecessor-version":[{"id":210724,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/210698\/revisions\/210724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/143697"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=210698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=210698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=210698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}