{"id":210768,"date":"2017-05-16T08:03:30","date_gmt":"2017-05-16T06:03:30","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=210768"},"modified":"2017-05-16T08:06:07","modified_gmt":"2017-05-16T06:06:07","slug":"this-is-why-vodacoms-data-prices-look-lower","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/210768-this-is-why-vodacoms-data-prices-look-lower.html","title":{"rendered":"This is why Vodacom&#8217;s data prices look lower"},"content":{"rendered":"<p>Vodacom announced in its latest annual results that\u00a0the effective price per megabyte on its network had\u00a0<strong><a href=\"http:\/\/mybroadband.co.za\/news\/cellular\/210698-vodacoms-effective-voice-and-data-prices-down.html\">decreased by 16%<\/a><\/strong>\u00a0over the past year.<\/p>\n<p>This is not due to price cuts\u00a0during the fourth quarter of its financial year, however, said Vodacom CEO Shameel Joosub.<\/p>\n<p>Speaking at Vodacom&#8217;s\u00a0results presentation, Joosub said the decrease in Vodacom&#8217;s effective price per\u00a0MB is\u00a0due to increased data bundle sales.<\/p>\n<p>Data bundle sales grew by 44.8% to 495 million in the period,\u00a0with Just 4\u00a0You packages helping to drive much of the growth, said Joosub.<\/p>\n<p>&#8220;By offering subscribers better value, that in itself creates a lower [effective] price,&#8221; he said.<\/p>\n<p>Joosub said Vodacom is deliberately trying to &#8220;reduce the out-of-bundle issue&#8221; by sending subscribers SMS reminders when their bundles are about to deplete, and\u00a0suggesting Just 4 You bundles.<\/p>\n<p>While the effective price is going down, data traffic is up by 43.2% and data revenue grew by 19.7%.<\/p>\n<p>As more customers move to bundles, the effective price per MB will continue decrease, and as long as revenue growth is strong, Vodacom will continue to cut prices, said Joosub.<\/p>\n<h3 class=\"my-4\">Now read:\u00a0<a href=\"http:\/\/mybroadband.co.za\/news\/cellular\/210690-vodacom-lte-now-covers-75-8-of-south-africans.html\">Vodacom LTE now covers 75.8% of South Africans<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Vodacom announced in its annual results that the effective price per megabyte on its network has decreased by 16% over the past year.<\/p>\n","protected":false},"author":15,"featured_media":172854,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[14],"tags":[28717,1958,41],"class_list":["post-210768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cellular","tag-effective-data-rate","tag-shameel-joosub","tag-vodacom"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/210768"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=210768"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/210768\/revisions"}],"predecessor-version":[{"id":210830,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/210768\/revisions\/210830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/172854"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=210768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=210768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=210768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}