{"id":212680,"date":"2017-05-27T08:00:49","date_gmt":"2017-05-27T06:00:49","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=212680"},"modified":"2017-05-27T08:05:13","modified_gmt":"2017-05-27T06:05:13","slug":"telkom-not-playing-with-fire","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/telecoms\/212680-telkom-not-playing-with-fire.html","title":{"rendered":"Telkom not playing with fire"},"content":{"rendered":"<p>The Advertising Standards Authority of South Africa (ASA) has ruled in favour of Telkom following a complaint over one of its advertisements.<\/p>\n<p>The TV\u00a0advert in question features a man who enters a hardware store for help, with his left arm on fire.<\/p>\n<p>The hardware store owner is speaking to another customer, and does not pay attention to the man who is on fire.<\/p>\n<p>When the man calls for his attention, the store owner turns to him and says: &#8220;I\u2019m currently unavailable, please leave a message after the tone.&#8221;<\/p>\n<p>A viewer did not find this amusing, and lodged a complaint with the ASA. She said the advert was distasteful and it sends a bad message.<\/p>\n<p>She said the ad gives the impression that fire cannot hurt you, and is especially bad for children.<\/p>\n<p>Telkom responded, stating that the commercial does not feature, target, or address children, and merely promotes a value-add service to businesses.<\/p>\n<p>The ASA said it is unlikely that any child would interpret this commercial as a message that fire does not hurt you.<\/p>\n<p>\u201cIf anything, it reflects a farcical situation not unlike typical slap-stick comedies and cartoons seen on television,\u201d said the ASA.<\/p>\n<p>The ASA dismissed the complaint.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/-M0WG2E1kJ4\" width=\"630\" height=\"354\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"my-4\">Now read:\u00a0<a href=\"https:\/\/mybroadband.co.za\/news\/adsl\/205292-telkoms-new-integrated-data-service-all-the-details.html\">Telkom\u2019s new Integrated Data Service \u2013 All the details\u00a0<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>A Telkom advertisement featuring a man whose arm is on fire was the subject of an ASA complaint.<\/p>\n","protected":false},"author":23,"featured_media":212682,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[3],"tags":[35,109],"class_list":["post-212680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecoms","tag-headline","tag-telkom"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/212680"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=212680"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/212680\/revisions"}],"predecessor-version":[{"id":212730,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/212680\/revisions\/212730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/212682"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=212680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=212680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=212680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}