{"id":213582,"date":"2017-06-04T08:56:40","date_gmt":"2017-06-04T06:56:40","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=213582"},"modified":"2017-06-04T09:00:00","modified_gmt":"2017-06-04T07:00:00","slug":"brave-the-browser-taking-on-the-internets-ad-problem","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/213582-brave-the-browser-taking-on-the-internets-ad-problem.html","title":{"rendered":"Brave &#8211; The browser taking on the Internet&#8217;s &#8220;ad problem&#8221;"},"content":{"rendered":"<p>Online advertising is an important revenue source for websites and online publications, but an increasing amount of &#8220;invasive&#8221; ads have\u00a0had a negative effect on user opinion.<\/p>\n<p>Brendan Eich, the creator of JavaScript and cofounder of the Mozilla project, has created a new browser designed to improve the browsing experience for users, while allowing publishers to earn an income.<\/p>\n<p>Called Brave, the browser aims to revolutionise the way Internet advertising, publisher revenue, and web browsing works by using cryptocurrency and anonymous data collection.<\/p>\n<h3 class=\"my-4\">Brave explained<\/h3>\n<p><a href=\"https:\/\/brave.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Brave<\/strong><\/a> is an open-source web browser based on Chromium which is available for Windows, Linux, Android, and iOS.<\/p>\n<p>According to the browser&#8217;s website, it increases load speeds by up to 60% over conventional browsers by automatically blocking certain ads and scripts.<\/p>\n<p>Brave is still under development and is improving its unique payment and microtransaction features, which aim to change the way online content is consumed.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/kLiLOkzLetE\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"my-4\">Approach to online advertising<\/h3>\n<p>Brave blocks ads by default, giving\u00a0users the option to allow ads or show only Brave-replacement advertising.<\/p>\n<p>As using an adblocker deprives your favourite publishers of the revenue they require\u00a0to produce content, Brave has engineered a\u00a0solution to create revenue for publishers.<\/p>\n<p>The browser blocks unwanted ads and trackers and replaces them with Brave Ads, which it then uses to pay publishers and users &#8211; incentivising users to view adverts.<\/p>\n<p>The adverts use anonymous protocols to confirm impressions and track views, maintaining user privacy while providing advertisers and publishers with accurate information.<\/p>\n<p>Brave aims to reward users with 15% of gross ad revenue, while taking 15% for itself.<\/p>\n<p>Users can opt to donate their share of ad revenue to their favourite sites, which will turn off all adverts on that website.<\/p>\n<p><a href=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/Brave-ad-replacement-revenue-share.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-213588\" src=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/Brave-ad-replacement-revenue-share.jpg\" alt=\"Brave ad replacement revenue share\" width=\"640\" height=\"430\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/Brave-ad-replacement-revenue-share.jpg 640w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/Brave-ad-replacement-revenue-share-300x202.jpg 300w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/Brave-ad-replacement-revenue-share-595x400.jpg 595w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h3 class=\"my-4\">Brave payments<\/h3>\n<p>Brave payments allow publishers to earn revenue from users while allowing users to view ad-free content.<\/p>\n<p>Brave allows users to contribute a certain amount of Bitcoin per month to publishers while removing ads from those sites.<\/p>\n<p>Users can top up their Brave Bitcoin wallet on a monthly basis, and publishers will earn payments from users who have enabled Brave payments.<\/p>\n<p>The sites you visit most often will receive a greater share of your monthly Bitcoin budget.<\/p>\n<p>The browser is also on track to support advertising payments using an Ethereum-based token called BAT.<\/p>\n<p><a href=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/Brave-payments.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-213590\" src=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/Brave-payments-640x321.jpg\" alt=\"Brave payments\" width=\"640\" height=\"321\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/Brave-payments-640x321.jpg 640w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/Brave-payments-600x301.jpg 600w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/Brave-payments-768x385.jpg 768w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/Brave-payments.jpg 1130w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h3 class=\"my-4\">Basic Attention Token<\/h3>\n<p>The <a href=\"https:\/\/basicattentiontoken.org\/\" target=\"_&quot;blank&quot;\"><strong>BAT (Basic Attention Token)<\/strong><\/a> is a token built for the Brave platform, and functions on the Ethereum blockchain.<\/p>\n<p>BAT aims to compensate the browser user and publishers for ad views.<\/p>\n<p>This is accomplished by the client-side tracking of user attention and ad views while maintaining client privacy when interacting with publishers, advertisers, and the Ethereum blockchain.<\/p>\n<p>Browser users will earn BAT from advertisers and can then use this within the platform to fund publishers and purchase premium content.<\/p>\n<p>The BAT ICO (Initial Coin Offering) recently concluded, with the token selling out almost instantly.<\/p>\n<p>BAT is set to be deployed in the near future and could change the way Brave users consume content.<\/p>\n<p><a href=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/BAT-flow.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-213592\" src=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/BAT-flow-640x342.jpg\" alt=\"BAT flow\" width=\"640\" height=\"342\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/BAT-flow-640x342.jpg 640w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/BAT-flow-600x321.jpg 600w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/BAT-flow-768x410.jpg 768w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/BAT-flow-1200x641.jpg 1200w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/BAT-flow.jpg 1961w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h3 class=\"my-4\">Now read:\u00a0<a href=\"https:\/\/mybroadband.co.za\/news\/business\/211730-if-you-invested-r50000-in-ethereum-in-january-you-would-be-a-millionaire-today.html\" rel=\"bookmark\">If you invested R50,000 in Ethereum in January, you would be a millionaire today<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>The Brave browser aims to revolutionise the way Internet advertising, publisher revenue, and web browsing works by using cryptocurrency.<\/p>\n","protected":false},"author":341028,"featured_media":213594,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[18],"tags":[43624,43626,35085,979,191,42124,35],"class_list":["post-213582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-adblock","tag-bat","tag-brave","tag-browser","tag-cryptocurrency","tag-ethereum","tag-headline"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/213582"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341028"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=213582"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/213582\/revisions"}],"predecessor-version":[{"id":213840,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/213582\/revisions\/213840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/213594"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=213582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=213582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=213582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}