{"id":213692,"date":"2017-06-02T09:32:40","date_gmt":"2017-06-02T07:32:40","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=213692"},"modified":"2017-06-02T09:34:37","modified_gmt":"2017-06-02T07:34:37","slug":"google-chrome-ad-filter-launching-in-2018","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/213692-google-chrome-ad-filter-launching-in-2018.html","title":{"rendered":"Google Chrome ad filter launching in 2018"},"content":{"rendered":"<p>Google Chrome\u00a0will\u00a0come with an ad filter\u00a0from early 2018, which will filter advertisements that do not comply with\u00a0<strong><a href=\"https:\/\/www.betterads.org\/standards\" target=\"_blank\" rel=\"noopener noreferrer\">Better Ads Standards<\/a><\/strong>.<\/p>\n<p>&#8220;It\u2019s far too common that people encounter annoying, intrusive ads on the web &#8211; like the kind that blare music unexpectedly, or force you to wait 10 seconds before you can see content,&#8221; said Google.<\/p>\n<p>&#8220;These frustrating experiences can lead some people to block all ads, taking a big toll on the content creators who depend on ads to fund their content creation.&#8221;<\/p>\n<p>Google said it joined the Coalition for Better Ads because it believes\u00a0online ads should be better.<\/p>\n<p>Google has also launched a tool that\u00a0lets website owners identify &#8220;annoying ad experiences&#8221;, and\u00a0is also testing a system called Funding Choices.<\/p>\n<p>This\u00a0lets\u00a0publishers show a custom message to visitors who\u00a0use\u00a0an ad blocker, inviting them to enable ads or pay for a pass that removes all ads.<\/p>\n<p>&#8220;We believe these changes will ensure all content creators can continue to have a sustainable way to fund their work with online advertising.&#8221;<\/p>\n<h3 class=\"my-4\">Now read:\u00a0<a href=\"http:\/\/mybroadband.co.za\/news\/software\/212930-chrome-beating-internet-explorer-in-business.html\">Chrome beating Internet Explorer in business<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Google Chrome will come with an ad filter from early 2018.<\/p>\n","protected":false},"author":23,"featured_media":210826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[18],"tags":[43638,42094,167,1137],"class_list":["post-213692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-better-ads-standards","tag-coalition-for-better-ads","tag-google","tag-google-chrome"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/213692"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=213692"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/213692\/revisions"}],"predecessor-version":[{"id":213710,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/213692\/revisions\/213710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/210826"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=213692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=213692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=213692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}