{"id":215544,"date":"2017-06-14T17:43:58","date_gmt":"2017-06-14T15:43:58","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=215544"},"modified":"2017-06-14T17:46:05","modified_gmt":"2017-06-14T15:46:05","slug":"instagram-testing-new-sponsored-posts-indicator","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/215544-instagram-testing-new-sponsored-posts-indicator.html","title":{"rendered":"Instagram testing new sponsored posts indicator"},"content":{"rendered":"<p>Instagram is testing a new format for identifying sponsored posts on the platform, <strong><a href=\"https:\/\/techcrunch.com\/2017\/06\/14\/instagram-sponsored-posts\/\" target=\"_blank\" rel=\"noopener\">TechCrunch reported<\/a><\/strong>.<\/p>\n<p>The report stated that these are not for advertisements, but for when companies pay users to promote their products through posts.<\/p>\n<p>This follows news that the FCC is keeping an eye on &#8220;influencers&#8221; and their sponsored posts.<\/p>\n<p>Disclosures may not be hidden under the more button, and neither may ambiguous language like &#8220;Thanks, [sponsor]!&#8221; be used, it said.<\/p>\n<p>Instagram&#8217;s new feature lets you tag a post as sponsored, which displays a message stating it is a paid partnership with a specific company. That company then gets access to the analytics on the post.<\/p>\n<p>The feature is in phase one of testing.<\/p>\n<p><a  data-lightbox=\"post-image\" href=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/Instagram-Aimee-sponsored-post.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-215548\" src=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/Instagram-Aimee-sponsored-post.jpg\" alt=\"Instagram Aimee sponsored post\" width=\"382\" height=\"680\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/Instagram-Aimee-sponsored-post.jpg 382w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/Instagram-Aimee-sponsored-post-225x400.jpg 225w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/06\/Instagram-Aimee-sponsored-post-242x430.jpg 242w\" sizes=\"(max-width: 382px) 100vw, 382px\" \/><\/a><\/p>\n<h3 class=\"my-4\">Now read:\u00a0<a href=\"http:\/\/mybroadband.co.za\/news\/smartphones\/210952-instagram-gets-snapchat-style-face-filters.html\">Instagram gets Snapchat-style face filters<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is testing a new format for identifying sponsored posts on the platform.<\/p>\n","protected":false},"author":23,"featured_media":169151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[161,10424],"class_list":["post-215544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-facebook","tag-instagram"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/215544"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=215544"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/215544\/revisions"}],"predecessor-version":[{"id":215554,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/215544\/revisions\/215554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/169151"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=215544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=215544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=215544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}