{"id":223368,"date":"2017-08-06T10:55:46","date_gmt":"2017-08-06T08:55:46","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=223368"},"modified":"2017-08-06T10:57:33","modified_gmt":"2017-08-06T08:57:33","slug":"forget-best-we-are-sas-bozza-mobile-network","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/223368-forget-best-we-are-sas-bozza-mobile-network.html","title":{"rendered":"Forget best, we are \u201cSA\u2019s Bozza mobile network\u201d"},"content":{"rendered":"

MTN is sidestepping terms like “best” and “fastest” in its latest advertising campaign, now claiming to be \u201cSA\u2019s Bozza mobile network\u201d.<\/p>\n

Over the last year,\u00a0MTN has lost numerous battles<\/strong><\/a> against Vodacom over claims of having South Africa\u2019s best mobile network.<\/p>\n

The Advertising Standards Authority of South Africa (ASA) recently ruled that Vodacom can claim to have the country\u2019s best mobile network<\/strong><\/a>.<\/p>\n

In June, MTN also agreed<\/strong><\/a> to remove its claim of having SA\u2019s fastest mobile network, following an ASA complaint by Vodacom.<\/p>\n

MTN is now sidestepping the complexities of the claims, and has opted for the term \u201cBozza\u201d in its latest campaign.<\/p>\n

Its latest advertising states \u201cSwitch to SA\u2019s Bozza mobile network \u2013 The network that loves streaming music and HD videos\u201d.<\/p>\n

MTN\u2019s newspaper advertisement reads:<\/p>\n

SA\u2019s <\/strong>Best. Aweh. Makoya. Nkalakatha. Skhokho. That thing. Unbelievable. Super. Top shayela. Amazing. Uitstekend. Unrivalled. Cr\u00e8me de le cr\u00e8me.<\/del> Bozza mobile network<\/strong><\/p><\/blockquote>\n

The term Bozza can be used to describe a \u201cboss\u201d or senior person, and the term has been used as a name for an application that offers artists a mobile platform to distribute content.<\/p>\n

MTN advertisement<\/h3>\n

\"MTN-Bozza-Network\"<\/a><\/p>\n

Now read:\u00a0MTN loses, again<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

After losing numerous battles against Vodacom, MTN now has South Africa’s “Bozza” mobile network.<\/p>\n","protected":false},"author":23,"featured_media":145141,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[14],"tags":[45136,45138,35,42],"class_list":["post-223368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cellular","tag-best-mobile-network","tag-bozza-network","tag-headline","tag-mtn"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/223368"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=223368"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/223368\/revisions"}],"predecessor-version":[{"id":223430,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/223368\/revisions\/223430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/145141"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=223368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=223368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=223368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}