Showmax is being integrated into DStv, industry sources have told MyBroadband.<\/p>\n
It is expected that Showmax\u2019s video services will become available on DStv\u2019s digital platforms, and there is\u00a0speculation this may result in a bundling of Showmax with DStv subscriptions.<\/p>\n
This may also mean the availability of content previously exclusive to DStv through a video streaming package – without the need for a satellite TV subscription – said a source.<\/p>\n
The reports of the integration have led to further speculation that Naspers may also plan a full merger of Showmax into MultiChoice.<\/p>\n
Spokespeople for Showmax and MultiChoice confirmed that a collaboration was on the cards, but declined to provide further details.<\/p>\n
\u201cWe\u2019re looking at opportunities for DStv and Showmax to work more closely on digital entertainment products to the benefit of both sets of customers,\u201d said the companies.<\/p>\n
\u201cThere\u2019s no specific details to share at this point.\u201d<\/p>\n
Naspers launched Showmax in South Africa<\/strong><\/a> in 2015, four months before Netflix announced its global launch.<\/p>\n Showmax currently has offices in the UAE, The Netherlands, the Czech Republic, South Africa, Kenya, and Poland.<\/p>\n During its past financial year, MultiChoice reported nearly R11 million in sales to Showmax – down from nearly R21 million the previous year.<\/p>\n It also reported purchasing over R417 million in goods and services from Showmax in the past year, up from nearly R194 million the previous year.<\/p>\n Naspers previously told MyBroadband<\/strong><\/a>\u00a0these figures represent intercompany sales for items such as content, licence fees, and support costs.<\/p>\n When Showmax launched, the sharing of resources between it and DStv – including content rights and staff – was expected.<\/p>\n However, the two services would compete against one another for subscribers.<\/p>\n It looks as though this strategy may change if Naspers integrates Showmax into DStv.<\/p>\n Showmax is being integrated into DStv, industry sources have told MyBroadband.<\/p>\n","protected":false},"author":15,"featured_media":187127,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[85,35,1643,32140],"class_list":["post-226301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-dstv","tag-headline","tag-naspers","tag-showmax"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/226301"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=226301"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/226301\/revisions"}],"predecessor-version":[{"id":226383,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/226301\/revisions\/226383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/187127"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=226301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=226301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=226301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Now read: Showmax launches first original series<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"