{"id":2360,"date":"2007-12-27T16:51:00","date_gmt":"2007-12-27T14:51:00","guid":{"rendered":""},"modified":"2007-12-27T16:51:00","modified_gmt":"2007-12-27T14:51:00","slug":"will-telkom-woo-you-back","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/telecoms\/2360-will-telkom-woo-you-back.html","title":{"rendered":"Will Telkom woo you back?"},"content":{"rendered":"<p>It seems that fixed line revenues have hit the wall and Telkom&rsquo;s plans to diversify have gone down like blackface at a Friars Club roast. If you lack context, <a href=\"http:\/\/en.wikipedia.org\/wiki\/Ted_Danson#Controversy\">check this out<\/a>. With 2007 something of an annus horribilis for the Beast, punctuated by failed deals with Business Connexion and MTN, Telkom will be happy to have this year behind it. However, it might be less happy about what awaits in 2008, as Neotel gets its whatnot into gear as mobile networks continue to nibble away at those once secure profits.<\/p>\n<p>The answer to some of its woes could lie in that most unlikely of strategies (unlikely for Telkom, that is): Do something about customer service. Make customers feel valued and valuable. Provide services which are priced in accordance with their value. Innovate.<\/p>\n<p>With the massive negative sentiment &lsquo;enjoyed&rsquo; by Telkom, many customers are likely to seize upon the opportunity to do business with another service provider just because it is not Telkom. For too long, complaints have gone unheeded, prices have remained sky-high, service hasn&rsquo;t been, and response has resembled snails racing in treacle.<\/p>\n<p>Just as Telkom faces a massive test in the CRM and service department, so too will Neotel need to maximise the high ground which has been created for it by Telkom. It&rsquo;s challenge is the delivery of customer service where Telkom has failed  &#8211; and with SNOs globally proven to under- rather than overperform, it has its work cut out.<\/p>\n<p>That Telkom will try to woo you back is a practical certainty. Whether or not it will succeed is, really, dependent on just how righteously p*ssed off you have been, or still are.<\/p>\n<p><a href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php?t=98817\">Comments <\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The obvious answer: are you nuts?  The longer answer: Telkom will have to try.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2360","post","type-post","status-publish","format-standard","hentry","category-telecoms"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/2360"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=2360"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/2360\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=2360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=2360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=2360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}