{"id":236564,"date":"2017-11-08T08:03:42","date_gmt":"2017-11-08T06:03:42","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=236564"},"modified":"2017-11-08T08:05:41","modified_gmt":"2017-11-08T06:05:41","slug":"big-snapchat-redesign-planned","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/236564-big-snapchat-redesign-planned.html","title":{"rendered":"Big Snapchat redesign planned"},"content":{"rendered":"<p>Snap CEO Evan Spiegel <a href=\"https:\/\/investor.snap.com\/~\/media\/Files\/S\/Snap-IR\/reports-and-presentations\/snap-inc-q3-2017-prepared-remarks.pdf\" target=\"_blank\" rel=\"noopener\"><strong>announced<\/strong><\/a>\u00a0the company is redesigning its Snapchat application to make it easier to use.<\/p>\n<p>Spiegel said Snapchat is difficult to understand, and they are addressing this problem.<\/p>\n<p>\u201cThere is a strong likelihood the redesign of our application will be disruptive to our business in the short term,\u201d he said.<\/p>\n<p>\u201cWe also don\u2019t yet know how the behaviour of our community will change when they begin to use our updated application.\u201d<\/p>\n<p>Spiegel added that high-speed and affordable wireless connectivity is necessary to use Snapchat, and this is an obstacle for global growth.<\/p>\n<p>\u201cWe are taking action both internally and externally to improve connectivity for our community,\u201d he said.<\/p>\n<p>Snap is focused on product improvements, like its new streaming architecture for Story playback.<\/p>\n<p>\u201cExternally, we are exploring partnerships with select wireless carriers who can help us to provide our service at a lower cost to our community.\u201d<\/p>\n<h3 class=\"my-4\">Now read:\u00a0<a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/225851-snapchat-will-soon-have-its-own-original-scripted-shows.html\">Snapchat will soon have its own original scripted shows<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>The new redesign is a risk, but is necessary, it said.<\/p>\n","protected":false},"author":23,"featured_media":184776,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[47150,40204,22637],"class_list":["post-236564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-evan-spiegel","tag-snap","tag-snapchat"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/236564"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=236564"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/236564\/revisions"}],"predecessor-version":[{"id":236632,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/236564\/revisions\/236632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/184776"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=236564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=236564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=236564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}