{"id":237632,"date":"2017-11-22T13:29:32","date_gmt":"2017-11-22T11:29:32","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=237632"},"modified":"2017-11-22T13:31:32","modified_gmt":"2017-11-22T11:31:32","slug":"voice-is-not-dead","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/237632-voice-is-not-dead.html","title":{"rendered":"Voice is not dead"},"content":{"rendered":"<p><a href=\"https:\/\/mybroadband.co.za\/news\/business-telecoms\/237246-vodacom-makes-more-money-from-data-than-voice.html\" target=\"_blank\" rel=\"noopener\"><strong>Vodacom\u2019s data revenue in South Africa<\/strong><\/a> contributed 42.6% of its total service revenue, according to its latest 6-month results.<\/p>\n<p>Data revenue grew 15.0% to R11.4 billion in the period, which was slightly down in Q2 as a result of a strong comparative quarter and the introduction of promotions.<\/p>\n<p>Voice revenue declined by 4.8% to R11.1 billion, which means Vodacom\u2019s data revenue has overtaken voice revenue.<\/p>\n<p>What is impressive is that this was accomplished while the effective price per MB has declined by 24% during the period.<\/p>\n<p>Speaking to BizNews, Vodacom CEO Shameel Joosub said they are also reducing out-of-bundle data prices.<\/p>\n<h3 class=\"my-4\">Voice is not dead<\/h3>\n<p>Joosub said that while data revenue is showing strong growth, and voice revenue is under pressure, voice is not dead for Vodacom.<\/p>\n<p>He said people continue to talk on their cellphones, but the way in which voice traffic is carried is changing.<\/p>\n<p>\u201cVoice is becoming a packet over a data network, but people will always talk,\u201d said Joosub.<\/p>\n<p>He said voice continued to expand during the last reporting period, albeit not at the same rate as in the past.<\/p>\n<p>Joosub said the use of voice-over-IP services, like WhatsApp, is an indication that people are not getting the right prices for voice services.<\/p>\n<p>Vodacom has launched bundles to make voice services more affordable to combat this, and these products are doing well.<\/p>\n<p>Even with lower voice rates, however, Joosub expects WhatsApp and other VoIP calling services to continue to enjoy support.<\/p>\n<p>He sees the use and growth of VoIP calling as \u201ccompletely acceptable\u201d, and believes customers should have the freedom to choose the voice service they use.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/355136423&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<h3 class=\"my-4\">Now read:\u00a0<a href=\"https:\/\/mybroadband.co.za\/news\/business-telecoms\/237246-vodacom-makes-more-money-from-data-than-voice.html\">Vodacom makes more money from data than voice<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Vodacom\u2019s data revenue has surpassed voice revenue for the first time.<\/p>\n","protected":false},"author":23,"featured_media":165018,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[369,35,1958,41,34985],"class_list":["post-237632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cellular","tag-data","tag-headline","tag-shameel-joosub","tag-vodacom","tag-voice"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/237632"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=237632"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/237632\/revisions"}],"predecessor-version":[{"id":237816,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/237632\/revisions\/237816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/165018"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=237632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=237632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=237632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}