{"id":241382,"date":"2017-12-12T13:57:00","date_gmt":"2017-12-12T11:57:00","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=241382"},"modified":"2017-12-12T13:58:20","modified_gmt":"2017-12-12T11:58:20","slug":"showmaxs-exceptional-growth","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadcasting\/241382-showmaxs-exceptional-growth.html","title":{"rendered":"Showmax&#8217;s exceptional growth"},"content":{"rendered":"<p>Showmax has shown exceptional growth over the past year, increasing its overall customer base by around 1,000%.<\/p>\n<p>\u201cWe don\u2019t disclose customer numbers, but to give some size perspective, we\u2019re now streaming billions of minutes on an annualised basis,\u201d Showmax spokesperson Richard Boorman told MyBroadband.<\/p>\n<p>This growth was supported by the service being available on more devices, including Xbox One and PS4 consoles.<\/p>\n<p>In South Africa, the streaming service has also improved its content offering, which includes the launch of original productions.<\/p>\n<p>The original productions included iNumber Number (with Mzansi Magic) and Waterfront (with kykNET).<\/p>\n<p>The first Showmax Original, Tali\u2019s Wedding Diary starring Julia Anastasopoulos, will be added on 14 December.<\/p>\n<p>Boorman said Showmax subscribers can look forward to more original programming and more \u201cfirst and only on Showmax\u201d top series in 2018.<\/p>\n<h3 class=\"my-4\">Still challenges in South Africa<\/h3>\n<p>Boorman said the major obstacle holding back more people from adopting Internet TV in South Africa is the cost and availability of uncapped data.<\/p>\n<p>Being billed per megabyte or gigabyte means that users are conscious about their data usage, which makes them hesitant to use video streaming services.<\/p>\n<p>\u201cWe\u2019ve been working hard with a number of partners to help solve this issue for customers and are making progress, but if I could wave a wand and fix one thing, it would be this,\u201d said Boorman.<\/p>\n<p>He said they are working on additional partnerships for 2018.<\/p>\n<h3 class=\"my-4\">Showmax subscriber growth<\/h3>\n<p>The chart below shows Showmax&#8217;s subscriber growth since launch. Specific figures are not disclosed.<\/p>\n<p><a href=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/12\/Showmax-growth.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-241384\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/12\/Showmax-growth.jpg\" alt=\"Showmax growth\" width=\"640\" height=\"427\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/12\/Showmax-growth.jpg 640w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/12\/Showmax-growth-600x400.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h3 class=\"my-4\">Now read:\u00a0<a href=\"https:\/\/mybroadband.co.za\/news\/industrynews\/241248-showmax-holiday-specials-on-offer-now.html\">Showmax holiday specials on offer now<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Showmax is now streaming billions of minutes on an annual basis.<\/p>\n","protected":false},"author":23,"featured_media":175763,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[24],"tags":[35,1167,32140],"class_list":["post-241382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-headline","tag-richard-boorman","tag-showmax"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/241382"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=241382"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/241382\/revisions"}],"predecessor-version":[{"id":241522,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/241382\/revisions\/241522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/175763"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=241382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=241382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=241382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}