Courier deliveries to homes and businesses are becoming increasingly common as the online shopping industry grows.<\/p>\n
However, many people still struggle with companies finding their exact location, due to ambiguity in their address name or if they are in an office park, for example.<\/p>\n
A startup called what3words<\/strong><\/a> aims to fix this problem by assigning a three-word address to every 3m x 3m square space in the world.<\/p>\n The company has attracted the attention of major corporates, with Mercedes-Benz parent Daimler recently purchasing a 10% stake.<\/p>\n The service uses a mathematical algorithm to separate a map of the world and label every 3m x 3m block as a combination of three words.<\/p>\n Each block’s name is unique and provides a precise location, while being easy to remember.<\/p>\n The platform also supports multiple languages.<\/p>\n No words are shared between language versions and once a user finds an address in one language, they can switch languages and discover the address for the same square in a different language.<\/p>\n The mathematical algorithm used can be bundled into a 12MB package, which\u00a0makes it easy to fit on a modern smartphone<\/p>\n It also allows users to search for 3-word addresses both online and offline.<\/p>\n An example of a location is the Virgin Active in Rosebank, which is “breathed.urgent.fleet”.<\/p>\n The service does not support Google Maps, but can be embedded into other services or accessed via the what3words free map tool<\/strong><\/a>.<\/p>\nHow it works<\/h3>\n