{"id":248805,"date":"2018-02-15T09:55:21","date_gmt":"2018-02-15T07:55:21","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=248805"},"modified":"2018-02-15T09:57:06","modified_gmt":"2018-02-15T07:57:06","slug":"chromes-new-ad-blocking-explained","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/248805-chromes-new-ad-blocking-explained.html","title":{"rendered":"Chrome’s new ad-blocking explained"},"content":{"rendered":"

Chrome\u2019s mission to improve advertising<\/strong><\/a> on the web by blocking intrusive ads, like pop-ups and interstitial ads, will kick off today.<\/p>\n

Chrome will tackle the problem<\/strong><\/a> of disruptive advertising by removing ads from sites that do not follow the Better Ads Standards.<\/p>\n

The Better Ads Standards are the result of public consumer research by the Coalition for Better Ads.<\/p>\n

The most intrusive ad experiences include prestitial ads – full-page ads that block you from seeing the content on the page – and flashing animated ads.<\/p>\n

Google said that websites are evaluated by examining a sample of pages from the site.<\/p>\n

Depending on how many violations of the Better Ads Standards are found, the site will be evaluated as having a status of Passing, Warning, or Failing.<\/p>\n

\"Desktop<\/a><\/p>\n

\"Mobile<\/a><\/p>\n

Filtering<\/h3>\n

At a technical level, when a Chrome user navigates to a page, Chrome\u2019s ad filter checks if that page belongs to a site that fails the Better Ads Standards.<\/p>\n

If so, network requests on the page – such as those for JavaScript or images – are checked against a list of known ad-related URL patterns.<\/p>\n

If there is a match, Chrome will block the request, preventing the ad from displaying.<\/p>\n

This set of patterns is based on the public EasyList filter rules and includes patterns matching many ad providers – including Google\u2019s ad platforms, AdSense, and DoubleClick.<\/p>\n