{"id":251141,"date":"2018-03-05T10:33:17","date_gmt":"2018-03-05T08:33:17","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=251141"},"modified":"2018-03-05T10:34:59","modified_gmt":"2018-03-05T08:34:59","slug":"your-smartphone-location-data-is-being-sold","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/security\/251141-your-smartphone-location-data-is-being-sold.html","title":{"rendered":"Your smartphone location data is being sold"},"content":{"rendered":"<p>Smartphone location data is being sold and traded, often without a user&#8217;s knowledge, <strong><a href=\"https:\/\/www.wsj.com\/articles\/your-location-data-is-being-soldoften-without-your-knowledge-1520168400\" target=\"_blank\" rel=\"noopener\">The Wall Street Journal reported<\/a><\/strong>.<\/p>\n<p>This means that whenever you authorise an app to access your location, there is a risk that data will be shared with agencies for use in location-aware advertising.<\/p>\n<p>According to the report, advertisers want a complete record of where everyone spends their time to\u00a0break the information down into market segments to sell to advertisers.<\/p>\n<p>Research from BIA\/Kelsey showed that in\u00a02017, marketers spent $16 billion on location-based ads &#8211; which amounts to about 40% of all mobile ad spending.<\/p>\n<p>BIA\/Kelsey predicted that these types of ads will double by 2021.<\/p>\n<h3 class=\"my-4\">Now read:\u00a0<a href=\"https:\/\/mybroadband.co.za\/news\/security\/238686-google-collected-location-data-when-android-location-services-were-switched-off.html\">Google collected location data when Android location services were switched off<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Smartphone location data is being sold and traded, often without the users&#8217; knowledge of who their data is being shared with, The Wall Street Journal reported.<\/p>\n","protected":false},"author":23,"featured_media":162280,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[27],"tags":[2570],"class_list":["post-251141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security","tag-location-data"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/251141"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=251141"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/251141\/revisions"}],"predecessor-version":[{"id":251183,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/251141\/revisions\/251183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/162280"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=251141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=251141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=251141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}