{"id":254175,"date":"2018-03-29T08:33:04","date_gmt":"2018-03-29T06:33:04","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=254175"},"modified":"2018-03-29T08:35:38","modified_gmt":"2018-03-29T06:35:38","slug":"facebook-shutting-down-partner-categories","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/it-services\/254175-facebook-shutting-down-partner-categories.html","title":{"rendered":"Facebook shutting down Partner Categories"},"content":{"rendered":"<p><a href=\"https:\/\/newsroom.fb.com\/news\/h\/shutting-down-partner-categories\/\" target=\"_blank\" rel=\"noopener\"><strong>Facebook has informed advertisers<\/strong><\/a> that it will shut down Partner Categories, which allowed detailed targeting.<\/p>\n<p>Partner Categories were based on information provided by Facebook marketing partners, which used data provided by the social media platform.<\/p>\n<p>These categories allowed advertisers to refine their targeting based on information compiled by Facebook\u2019s partners &#8211; such as offline demographic and behavioural information.<\/p>\n<p>Facebook said it is stopping the categories and will wind them down over the next six months.<\/p>\n<p>It added that while it is \u201ccommon industry practice\u201d, its decision will improve user\u2019s privacy on Facebook.<\/p>\n<h3 class=\"my-4\">Now read:\u00a0<a href=\"https:\/\/mybroadband.co.za\/news\/security\/253619-facebook-logged-your-call-and-text-history.html\">Facebook logged your call and text history<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Facebook has informed advertisers it will shut down Partner Categories.<\/p>\n","protected":false},"author":23,"featured_media":221973,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[49317],"tags":[161],"class_list":["post-254175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-services","tag-facebook"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/254175"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=254175"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/254175\/revisions"}],"predecessor-version":[{"id":254221,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/254175\/revisions\/254221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/221973"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=254175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=254175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=254175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}