{"id":255,"date":"2007-06-13T08:28:00","date_gmt":"2007-06-13T06:28:00","guid":{"rendered":""},"modified":"2007-06-13T08:28:00","modified_gmt":"2007-06-13T06:28:00","slug":"aggressive-broadband-price-reductions-on-the-cards","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/adsl\/255-aggressive-broadband-price-reductions-on-the-cards.html","title":{"rendered":"\u00e2\u20ac\u02dcAggressive broadband price reductions\u00e2\u20ac\u2122 on the cards"},"content":{"rendered":"

Strong ADSL Growth<\/strong> <\/font><\/p>\n

Telkom’s CEO Reuben September today announced that the number of ADSL connections increased by 78.1% from 143 509 to 255 633 for the year up to March 31 2007.<\/font><\/p>\n

Telkom further announced that 82% of their network is now covered by either ADSL or WiMax, and that 60% of the local loop is under 2.5 km. A shorter local loop is vital in the roll-out of ADSL 2+ which is needed for bandwidth intensive services like IPTV.<\/font><\/p>\n

Telkom said that their ADSL subscriber growth is targeted to reach 420 000 for the year ending March 31, 2008, aiming to achieve an ADSL penetration of 15%-20% of fixed access lines by 2010\/2011. <\/font><\/p>\n

“The introduction of new service offerings and increased volumes through aggressive price reductions will be the main vehicle to achieve this target in an increasingly competitive environment,” Telkom said.<\/font><\/p>\n

Lower Broadband Prices<\/strong><\/font><\/p>\n

Telkom said that their pricing strategy is founded on increasing volume, penetration and customer loyalty. This includes improving the value offered by Telkom’s Calling Plans and bundles, especially on entry-level packages. <\/font><\/p>\n

“Broadband price reductions, in particular, will enable Telkom to remain competitive by driving up volumes – thereby enabling the Company to reduce prices by leveraging its growing economies of scale,” Telkom said.<\/font><\/p>\n

“The Company’s pricing on data services will also decrease, largely to consolidate its strong data growth.” <\/font><\/p>\n

Telkom also announced an average ADSL price reduction of 18.2% and an entry level – up to 384 Kbps Access – price cut of 38%, planned for August 1 this year.<\/font><\/p>\n

Their new broadband offering – the entry level Do Broadband – which combines DSL 384 Kbps access and the Internet Service Provider (ISP) portion – has also been cut and will cost R199 per month, including VAT (a 29% reduction).<\/font><\/p>\n

Shorter Average-Time-To-Install<\/strong><\/font><\/p>\n

According to Telkom their ADSL Self-Install Option has improved the Average-Time-To-Install. <\/font><\/p>\n

“This has come down from 31 days to 23 days on average where infrastructure is available. The Self-Install option has been utilised by 28 779 customers as at March 31, 2007,” Telkom said.<\/font><\/p>\n

Telkom said that the pre-provisioning of the network will further shorten installation times. <\/font><\/p>\n

“A Broadband Demand Register will capture and identify areas of growth for future build. Port automation is also designed to improve Telkom’s ability to deliver ADSL services faster,” Telkom concluded.<\/font><\/p>\n

Comments<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Telkom today said that they plan to grow their ADSL and broadband numbers \u00e2\u20ac\u0153through aggressive price reductions\u00e2\u20ac\u009d and has announced a cut in ADSL rates planned for August.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-255","post","type-post","status-publish","format-standard","hentry","category-adsl"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/255"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=255"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/255\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}