The 2008 MTN Africa Cup of Nations tournament in Ghana is in full swing and MTN has announced the launch of their latest initiative in digital content, developed exclusively for the tournament and available to MTN subscribers across Africa. MTN subscribers can access “real time” information, as the competition unfolds, directly from their handsets. <\/p>\n
The information includes SMS notifications, official AFCON sanctioned video and pictures from the tournament. <\/p>\n
With internet penetration across Africa at only 2%, and mobile penetration in excess of 30%, this is the most logical way of providing access to information to soccer fans across the continent, MTN said.<\/p>\n
“The incredible uptake in the first few days alone has been testament to the fact that subscribers are keen to explore new methods of accessing information and rewarding for all involved in this massive project,” says Ashraff Paruk, Head of strategy and innovation for MTN SA.<\/p>\n
To meet the demands of different fans MTN has made an SMS service available to subscribers with regular updates for the duration of the tournament. <\/p>\n
The content of the packages ranges from highlights of the games to a full range of stats and scores for all the matches of the MTN Africa Cup of Nations Ghana 2008 tournament. Downloads of country flags of the participating teams, team jerseys, national anthems and soccer ring tones will also be available.<\/p>\n