The Advertising Standards Authority of South Africa (ASA) recently ruled that a discount promised by online shopping website OneDayOnly was misleading.<\/p>\n
OneDayOnly advertised a Berlinger Haus 6-Piece Knife Set for R259, and listed the regular retail price as R1,700.<\/p>\n
One consumer felt that the subsequent promised discount of 85% was misleading, as the same knife set was available in other shops for between R450 and R499.<\/p>\n
The ASA found that OneDayOnly inflated the retail price, and that its advertising was misleading.<\/p>\n
To see whether OneDayOnly\u2019s discounts are inflated, MyBroadband investigated the issue.<\/p>\n
We selected three tech products from OneDayOnly\u2019s deals and compared the discounted price with the retail price at competing shops.<\/p>\n
What we found was that OneDayOnly\u2019s deal prices were lower than normal retail prices, but its listed \u201cRetail\u201d prices were higher than standard retail prices on one occasion.<\/p>\n
The table below show the results of the investigation.<\/p>\n
One Day Only Deals<\/strong><\/span><\/td>\n<\/tr>\n| OneDayOnly<\/strong><\/td>\n | Price<\/strong><\/td>\n | Retail<\/strong><\/td>\n | Promised Discount<\/strong><\/td>\n | Actual Retail<\/strong><\/td>\n | Actual Discount<\/strong><\/td>\n<\/tr>\n | Muvit Bling 15000mAh Power Bank<\/strong><\/td>\n | R349<\/td>\n | R600<\/td>\n | 42% Cheaper<\/td>\n | R599<\/td>\n | 42% Cheaper<\/span><\/strong><\/td>\n<\/tr>\n | Beurer Exclusive Glass Scale with Voice Function<\/strong><\/td>\n | R599<\/td>\n | R1,050<\/td>\n | 43% Cheaper<\/td>\n | R1,049<\/td>\n | 43% Cheaper<\/strong><\/span><\/td>\n<\/tr>\n | Google Home Mini<\/strong><\/td>\n | R899<\/td>\n | R1,800<\/td>\n | 50% Cheaper<\/td>\n | R999<\/td>\n | 10% Cheaper<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n | \n One Day Only explains<\/h3>\nOne Day Only stated that its approach is, and always has been, to offer customers good deals at great prices.<\/p>\n \u201cWe take every necessary step to ensure the retail prices reflected are accurate,\u201d said One Day Only spokesperson Jane Walters.<\/p>\n She said wherever possible, they take the retail price directly from their suppliers.<\/p>\n \u201cIt allows us to run their products at a discount determined by their list price,\u201d said Walters.<\/p>\n In cases where the seller is unable to supply a retail price, OneDayOnly\u2019s buying team does comparative market research and from this they establish a retail price.<\/p>\n \u201cThe supplier then signs off on the deal, including the listed price and savings percentage,\u201d she said.<\/p>\n OneDayOnly\u2019s market research is always conducted the day before it runs the deal in question, to ensure the retail pricing indicated is current.<\/p>\n \u201cOften after deals have been featured on OneDayOnly, other online sites can and do vary their pricing, depending on a number of factors.”<\/p>\n \u201cIt is very important to note that we only offer products for a 24-hour period and that our advertising is therefore not updated thereafter.\u201d<\/p>\n \n Now read:\u00a0Don\u2019t be fooled by Takealot\u2019s Daily Deals discounts<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":" |