{"id":26469,"date":"2011-06-12T16:02:57","date_gmt":"2011-06-12T14:02:57","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=26469"},"modified":"2011-06-12T16:19:48","modified_gmt":"2011-06-12T14:19:48","slug":"take2-to-become-takealot","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/business\/26469-take2-to-become-takealot.html","title":{"rendered":"Take2 to become Takealot"},"content":{"rendered":"

Foreign investment from US hedge fund Tiger Global Management, the firm that recently acquired the local online shopping portal Take2, has seen the company prepare for a rebranding and repositioning exercise.<\/p>\n

Take2 recently announced that the funding from Tiger Global Management and a new management team, headed by former Naspers and MIH Executive Kim Reid<\/a>, has injected \u201ca fresh impetus into the online retailer with the goal of achieving an annual turnover of more than one billion rand within five years\u201d.<\/p>\n

According to the Take2 website they are becoming \u201cbigger and better\u201d and will soon change their name to Takealot and migrate the site to a new domain takealot.com.<\/p>\n

The Takealot.com domain<\/a> is already live, and the current Take2.co.za website displays a logo which rotates between the old Take2 logo and the new Takealot logo.<\/p>\n

\"Kim<\/a>

Kim Reid - Takealot CEO<\/p><\/div>\n

Despite the fact that the Takealot.com website is live, the company informed consumers that they won’t be able to purchase goods on the new website until Wednesday 15 June.<\/p>\n","protected":false},"excerpt":{"rendered":"

Online shopping portal Take2 will soon rebrand as Takealot with plans to grow revenue to over R1-billion<\/p>\n","protected":false},"author":2,"featured_media":26471,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[35,993,995,997],"class_list":["post-26469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-headline","tag-take2","tag-takealot","tag-tiger-global"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/26469"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=26469"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/26469\/revisions"}],"predecessor-version":[{"id":26473,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/26469\/revisions\/26473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/26471"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=26469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=26469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=26469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}