About half of the revenue Twitter earns from advertising comes from video, Twitter\u2019s head of global resellers Barry Collins told MyBroadband.<\/p>\n
Collins said the vast majority of Twitter\u2019s revenue, around 90%, comes from advertising. Its data business makes up the remaining 10%.<\/p>\n
Asked how the scandal surrounding Facebook and Cambridge Analytica affected its data business, Collins said Twitter is a very different platform compared to its competitors.<\/p>\n
\u201cMost of the data we sell is public already,\u201d he said, adding that the company\u2019s data business essentially provides information for brand sentiment analysis to a company which specialises in the field.<\/p>\n
Collins added that he is not aware of any initiatives at Twitter to look into alternative revenue streams, or the use of cryptocurrencies to monetise the platform.<\/p>\n
\u201c[Advertising] is the very core of how we monetise the platform,\u201d he said.<\/p>\n
With video making up half of the advertising revue,\u00a0Collins said they are steadily developing their offering.<\/p>\n
Twitter currently has deals with publishers for pre-roll advertisements in video streams, and Collins said they work carefully to ensure the brand safety of the content and ads.<\/p>\n
\u201cBrand safety is critical,\u201d he said.<\/p>\n
Collins’ statements follow Twitter posting its first-ever profit in the fourth quarter of 2017. The company was also profitable in Q1 2018, earning $61 million.<\/p>\n
Twitter achieved this profitability thanks to the cutting of costs, reported<\/a><\/strong> Recode.<\/p>\n It cut costs in three major areas:<\/p>\n Recode also noted<\/a><\/strong> that while Q1 revenue was up 21% year-on-year, it only represented a 12% increase compared to the revenue it earned two years ago.<\/p>\n Facebook\u2019s revenue, by comparison, saw an increase of 122% over the same two-year period.<\/p>\n Twitter said its recent year-on-year increase in ad revenues was thanks to growth in video advertising, and better value for advertisers.<\/p>\n \u201cRevenue growth was driven by continued strong ad engagement growth, improved revenue features, improved return on investment, and better sales execution,\u201d said Twitter.<\/p>\n About half of the revenue Twitter earns from advertising comes from video.<\/p>\n","protected":false},"author":15,"featured_media":144773,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[49317],"tags":[51701,35,405],"class_list":["post-264931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-services","tag-barry-collins","tag-headline","tag-twitter"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/264931"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=264931"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/264931\/revisions"}],"predecessor-version":[{"id":265081,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/264931\/revisions\/265081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/144773"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=264931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=264931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=264931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Now read: How Twitter will tackle bad actors like Bell Pottinger and the Guptas<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"