{"id":265679,"date":"2018-06-22T15:40:29","date_gmt":"2018-06-22T13:40:29","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=265679"},"modified":"2018-06-22T18:16:28","modified_gmt":"2018-06-22T16:16:28","slug":"multichoice-rapidly-losing-dstv-premium-subscribers","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/broadcasting\/265679-multichoice-rapidly-losing-dstv-premium-subscribers.html","title":{"rendered":"MultiChoice rapidly losing DStv Premium subscribers"},"content":{"rendered":"<p>Naspers has released its financial results for the year ended 31 March 2018, which shows a big decline in MultiChoice\u2019s DStv Premium subscribers.<\/p>\n<p>Over the last year, MultiChoice\u2019s DStv subscribers grew from 11.942 million to 13.476 million \u2013 an increase of 13%.<\/p>\n<p>Most of this growth came from lower-end subscribers, which shows that MultiChoice\u2019s mass-market growth is continuing.<\/p>\n<p>MultiChoice\u2019s high-end subscribers \u2013 DStv Premium \u2013 have declined from 1.962 million to 1.921 million over the last year. This equates to a loss of 41,000 DStv Premium subscribers in one year.<\/p>\n<p>Naspers said its \u201cmass market growth trend continues, premium tier growth is declining and compact tier growth is starting to stabilize\u201d.<\/p>\n<p>This loss of high-end subscribers also drove down the average revenue per user (ARPU) from R353 per month to R344 per month.<\/p>\n<p>The image below shows the decline in DStv Premium subscribers over the last year. It should be noted that these figures reflect all MultiChoice&#8217;s subscribers, and not just South Africa.<\/p>\n<p><a  data-lightbox=\"post-image\" href=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2018\/06\/DStv-Premium.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-265707\" src=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2018\/06\/DStv-Premium.jpg\" alt=\"DStv Premium\" width=\"640\" height=\"430\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2018\/06\/DStv-Premium.jpg 640w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2018\/06\/DStv-Premium-300x202.jpg 300w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2018\/06\/DStv-Premium-595x400.jpg 595w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<h3 class=\"my-4\">Now read:\u00a0<a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/265127-how-much-south-africans-are-willing-to-pay-for-a-dstv-and-supersport-streaming-service.html\">How much South Africans are willing to pay for a DStv and SuperSport streaming service<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>MultiChoice has lost over 40,000 DStv Premium subscribers over the last year.<\/p>\n","protected":false},"author":23,"featured_media":228979,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[85,12747,35,475,1643],"class_list":["post-265679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-dstv","tag-dstv-premium","tag-headline","tag-multichoice","tag-naspers"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/265679"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=265679"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/265679\/revisions"}],"predecessor-version":[{"id":265685,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/265679\/revisions\/265685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/228979"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=265679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=265679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=265679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}