{"id":266341,"date":"2018-06-28T10:28:38","date_gmt":"2018-06-28T08:28:38","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=266341"},"modified":"2018-06-28T10:30:12","modified_gmt":"2018-06-28T08:30:12","slug":"snapchat-to-launch-its-own-gaming-platform","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/gaming\/266341-snapchat-to-launch-its-own-gaming-platform.html","title":{"rendered":"Snapchat to launch its own gaming platform"},"content":{"rendered":"<p>Snap plans to launch a gaming hub in its Snapchat platform, <a href=\"https:\/\/www.theinformation.com\/articles\/snap-gaming-platform-coming-this-fall\" target=\"_blank\" rel=\"noopener\"><strong>The Information<\/strong><\/a> reported.<\/p>\n<p>According to the report, Snap is already signing on game publishers and is set to launch the new platform later this year.<\/p>\n<p>The platform will allow third-party developers to build games which can be played in the Snapchat app, encouraging users to spend more time in the app.<\/p>\n<p>This could lead to increased advertising views and the potential to attract new users.<\/p>\n<p>The company has reportedly been working on an in-app gaming platform for a year and recently acquired a UK gaming software startup named PlayCanvas.<\/p>\n<p>Snapchat is not the first social media app to expand into gaming, with Tencent&#8217;s WeChat app including features which push users towards its mobile games.<\/p>\n<h3 class=\"my-4\">Now read:\u00a0<a href=\"https:\/\/mybroadband.co.za\/news\/internet\/264565-snapchat-gets-privacy-focussed-developer-platform.html\" rel=\"bookmark\">Snapchat gets privacy-focussed developer platform<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Snap plans to launch a gaming hub in its Snapchat platform.<\/p>\n","protected":false},"author":23,"featured_media":184776,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[9],"tags":[22637],"class_list":["post-266341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","tag-snapchat"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/266341"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=266341"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/266341\/revisions"}],"predecessor-version":[{"id":266375,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/266341\/revisions\/266375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/184776"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=266341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=266341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=266341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}