{"id":270765,"date":"2018-08-03T11:59:21","date_gmt":"2018-08-03T09:59:21","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=270765"},"modified":"2018-08-03T12:01:15","modified_gmt":"2018-08-03T10:01:15","slug":"whatsapp-to-start-showing-adverts","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/software\/270765-whatsapp-to-start-showing-adverts.html","title":{"rendered":"WhatsApp to start showing adverts"},"content":{"rendered":"<p>WhatsApp will start displaying adverts in the Status screen from 2019, according to a report by <a href=\"https:\/\/news.softpedia.com\/news\/whatsapp-to-begin-showing-ads-as-facebook-wants-the-app-to-start-making-money-522227.shtml\" target=\"_blank\" rel=\"noopener\"><strong>Softpedia News<\/strong><\/a>.<\/p>\n<p>The move comes after Facebook is said to have put pressure on the business unit to start making it money.<\/p>\n<p>The announcement also follows the launch of the WhatsApp <a href=\"https:\/\/mybroadband.co.za\/news\/smartphones\/270481-whatsapp-business-api-how-facebook-will-make-its-money.html\" target=\"_blank\" rel=\"noopener\"><strong>Business API<\/strong><\/a>, which allows companies to chat to clients through the messaging platform.<\/p>\n<p>Businesses will only be able to send messages to people who contact them first, and the API will help companies automate the sending of messages.<\/p>\n<p>While WhatsApp will allow users to control what messages they receive from businesses, blocking the Status ads will not be possible, stated the report.<\/p>\n<p>&#8220;Ads will run on Facebook\u2019s advertising system, and WhatsApp says it\u2019s confident users will adapt to this new approach,&#8221; added the report.<\/p>\n<h3 class=\"my-4\">Now read:\u00a0<a href=\"https:\/\/mybroadband.co.za\/news\/telecoms\/270757-telkom-system-failure.html\" rel=\"bookmark\">Telkom system failure<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>WhatsApp will start displaying adverts in the Status screen from 2019, according to a report.<\/p>\n","protected":false},"author":23,"featured_media":168223,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[16],"tags":[21607,2594],"class_list":["post-270765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software","tag-adverts","tag-whatsapp"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/270765"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=270765"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/270765\/revisions"}],"predecessor-version":[{"id":270767,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/270765\/revisions\/270767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/168223"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=270765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=270765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=270765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}