{"id":271723,"date":"2018-08-13T08:00:58","date_gmt":"2018-08-13T06:00:58","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=271723"},"modified":"2018-08-13T08:03:54","modified_gmt":"2018-08-13T06:03:54","slug":"spotify-testing-ad-skipping-for-free-users","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/it-services\/271723-spotify-testing-ad-skipping-for-free-users.html","title":{"rendered":"Spotify testing ad skipping for free users"},"content":{"rendered":"<p>Spotify is testing a new approach to advertising for its music streaming platform, <a href=\"http:\/\/adage.com\/article\/digital\/spotify-letting-listeners-skip-ads\/314562\/\" target=\"_blank\" rel=\"noopener\"><strong>AdAge reports<\/strong><\/a>.<\/p>\n<p>The streaming service is testing features which allow its free users to skip audio and video adverts whenever they play.<\/p>\n<p>Previously, free listeners on Spotify were required to wait the preset time of the advert before getting back to their music.<\/p>\n<p>Using this new system, advertisers will not have to pay for any adverts which are skipped.<\/p>\n<p>The feature is called Active Media and is currently exclusive to the Australian market.<\/p>\n<p>Speaking to AdAge, Spotify global head of partner solutions Danielle Lee said the company aims to roll out its new Active Media feature globally if testing in Australia proves successful.<\/p>\n<h3 class=\"my-4\">Now read:\u00a0<a href=\"https:\/\/mybroadband.co.za\/news\/it-services\/269753-spotify-reaches-180-million-users.html\" rel=\"bookmark\">Spotify reaches 180 million users<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Spotify is testing a new approach to advertising for its music streaming platform.<\/p>\n","protected":false},"author":23,"featured_media":228599,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49317],"tags":[53041,53043,2798,7927],"class_list":["post-271723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-services","tag-active-media","tag-ad-skipping","tag-australia","tag-spotify"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/271723"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=271723"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/271723\/revisions"}],"predecessor-version":[{"id":271733,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/271723\/revisions\/271733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/228599"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=271723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=271723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=271723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}