MultiChoice Group CEO Calvo Mawela has told MyBroadband that its DStv “streaming-only” service is still set to launch in 2019.<\/p>\n
His statement followed MultiChoice Group listing<\/strong><\/a> on the JSE on 27 February 2019.<\/p>\n Mawela previously told MyBroadband, in May 2018, that it was working on the DStv streaming service<\/strong><\/a>, but securing the streaming rights for all the content they offer on their existing DStv packages was a hurdle to clear.<\/p>\n By November 2018, MultiChoice said it was working on the service, but no firm launch date<\/strong><\/a> was set.<\/p>\n Speaking at MultiChoice’s listing event at the JSE this week, Mawela confirmed that the DStv streaming-only service will launch in 2019, but a firm launch date is not finalised as yet.<\/p>\n “We are looking at that product and our plan is to launch in 2019. Our teams are working hard at getting the product up and running,” said Mawela.<\/p>\n “We are still working very hard to get it ready in 2019.”<\/p>\n This includes the development of the look and feel of the service, along with its pricing.<\/p>\n With regards to the company’s established satellite TV business, Mawela said they continue to assess – on a regular basis – which channels and content will bring viewers good entertainment and value.<\/p>\n “On a monthly basis we look at our channels offerings, the content that is available worldwide, and the content that we think will resonate with our users,” he said.<\/p>\n MultiChoice has contract deals with a number of studios, he added, and as they bring out new content it will be added to the platform.<\/p>\n This constant evaluation also includes pricing strategies.<\/p>\n Earlier this year, MultiChoice announced that it will freeze the price<\/strong><\/a> of DStv Premium from 1 April 2019. This came alongside the upward adjustment of prices for other DStv subscription packages.<\/p>\n Mawela said they conduct “deep research into price elasticity across all packages” and make decisions based on this.<\/p>\n For the Premium tier, for example, they look at value, where Premium customers sit in terms of their ability to spend money, and how a price increase will impact users.<\/p>\n “Where we see that our consumers are facing difficulty… we keep [prices] flat,” he said.<\/p>\n MultiChoice Group CEO Calvo Mawela has told MyBroadband that its DStv “streaming-only” service is still set to launch in 2019.<\/p>\n","protected":false},"author":340966,"featured_media":280627,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[85,27627,35,475],"class_list":["post-297660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting","tag-dstv","tag-dstv-now","tag-headline","tag-multichoice"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/297660"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/340966"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=297660"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/297660\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/280627"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=297660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=297660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=297660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}No launch date<\/h3>\n
Satellite TV<\/h3>\n
Now read: ICASA concerned about MultiChoice JSE listing<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"