{"id":29836,"date":"2011-07-22T11:39:20","date_gmt":"2011-07-22T09:39:20","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=29836"},"modified":"2011-07-22T15:11:17","modified_gmt":"2011-07-22T13:11:17","slug":"google-buys-online-groups-startup-fridge","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/29836-google-buys-online-groups-startup-fridge.html","title":{"rendered":"Google buys online groups startup Fridge"},"content":{"rendered":"

New York City-based Fridge is closing and its small staff will become part of the Google+ team, the startup said in a post at its website.<\/p>\n

“We look forward to continuing the vision of creating fresh and exciting social group experiences for users across the Web,” the Fridge message read.<\/p>\n

“We strongly believe in the group social experience and couldn’t think of a better place to realize our vision of bringing the nuance and richness of real-life sharing to the web as part of the Google+ Project.”<\/p>\n

More than 20,000 groups had reportedly been formed at Fridge for sharing pictures, opinions, videos and more. The website boasted more than 40,000 users monthly.<\/p>\n

Financial terms of the deal were not disclosed.<\/p>\n

Google+, a rival to Facebook, launched on June 28 and has been a hit despite the fact that membership is invitation-only while the service remains in a test phase.<\/p>\n

Google<\/a> chief Larry Page said last week that the Google+ social network already has more than 10 million members.<\/p>\n

The service allows users to separate online friends and family into different “Circles,” or networks, and to share information only with members of a particular circle.<\/p>\n","protected":false},"excerpt":{"rendered":"

Online groups startup Fridge said Thursday it has been bought by Google and will become part of the Internet giant’s freshly-launched social network.<\/p>\n","protected":false},"author":35,"featured_media":29838,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[19,18],"tags":[36,2868,167,1197],"class_list":["post-29836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-internet","tag-active","tag-fridge","tag-google","tag-social-networking"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/29836"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=29836"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/29836\/revisions"}],"predecessor-version":[{"id":29840,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/29836\/revisions\/29840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/29838"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=29836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=29836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=29836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}