{"id":304980,"date":"2019-05-03T08:33:37","date_gmt":"2019-05-03T06:33:37","guid":{"rendered":"https:\/\/mybroadband.co.za\/news\/?p=304980"},"modified":"2019-05-03T08:34:01","modified_gmt":"2019-05-03T06:34:01","slug":"spotify-is-testing-voice-enabled-ads-on-mobile","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/it-services\/304980-spotify-is-testing-voice-enabled-ads-on-mobile.html","title":{"rendered":"Spotify is testing voice-enabled ads on mobile"},"content":{"rendered":"<p>Spotify will begin testing voice-enabled ads for mobile users in the United States, <strong><a href=\"https:\/\/techcrunch.com\/2019\/05\/02\/spotify-launches-voice-enabled-ads-on-mobile-devices-in-a-limited-u-s-test\/\" target=\"_blank\" rel=\"noopener noreferrer\">TechCrunch<\/a><\/strong> reports.<\/p>\n<p>This feature will prompt free users to respond verbally during the course of an audio advertisement.<\/p>\n<p>According to the report,\u00a0one ad will promote Spotify Original podcast Stay Free: The Story of the Clash, while another will promote a playlist related to an Axe ad campaign later in May.<\/p>\n<p>The ads will only be tested on a small group of Spotify&#8217;s free mobile listeners in the US who have enabled Spotify&#8217;s voice controls feature.<\/p>\n<p>Participating users will reportedly be prompted to say &#8220;Play Now,&#8221; and will be taken to the advertised content if they do this.<\/p>\n<p>If they say anything else, their microphone will be turned off and they will hear traditional ads instead.<\/p>\n<p>Spotify hinted towards the roll-out of this trial in an earnings call with investors earlier this week.<\/p>\n<p>&#8220;We believe voice \u2014 really across all platforms \u2014 are critical areas of growth, particularly for music and audio content,\u201d said Daniel Ek, Spotify co-founder and CEO.<\/p>\n<p>\u201cWe\u2019re investing in it, and we\u2019re testing ways to explore and refine our offering in this arena.\u201d<\/p>\n<h3 class=\"my-4\">Now read: <a href=\"https:\/\/mybroadband.co.za\/news\/cellular\/304712-it-is-cheaper-to-watch-cell-cs-streaming-service-using-telkom-freeme.html\" rel=\"bookmark\">It is cheaper to watch Cell C\u2019s streaming service using Telkom FreeMe<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Spotify will begin testing voice-enabled ads for free users in the United States.<\/p>\n","protected":false},"author":341039,"featured_media":252025,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[49317],"tags":[15243,7927,15735],"class_list":["post-304980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-services","tag-ads","tag-spotify","tag-voice-commands"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/304980"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/341039"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=304980"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/304980\/revisions"}],"predecessor-version":[{"id":305006,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/304980\/revisions\/305006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/252025"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=304980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=304980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=304980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}